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Home / Tips and Tricks / Facebook Creates 'Virtual Wing' Art Exhibit at the Tate Museum in London, Powered by Spark AR «Next Reality

Facebook Creates 'Virtual Wing' Art Exhibit at the Tate Museum in London, Powered by Spark AR «Next Reality



Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giants have come up with ways to implement their own augmented reality camera platform.

But aside from Facebook-centric pursuits , the company has been exploring ways to use it's platform to expand people's horizons. Along these lines, the company's newest Spark AR-powered experience hopes to connect people with artwork in an entirely new way.

Facebook has partnered with the Tate Museum in London to launch "The Virtual Wing: Powered By Spark AR," a

To implement this feature during a visit to the Tate, visitors can use the Instagram app's camera (iOS and Android) to scan the museum's select works and activate the various Spark AR-powered features.

Image via Tech @ Facebook

In one example, when the work "Fishing on the Blythe-Sand, Tide Setting In," by Joseph Mallord William Turner, is the look of the tear apart. This effect dovetails with the artist's real world story. It was rumored that Turner had previously torn the canvas into five pieces so it could pass through it like a cat flap.

So, when viewed through the Spark-powered tour, John Simpson's "Head of a Man" shows Ira Frederick Aldrige's gaze to change from dramatic to downcast.

In another instance, "The Cholmondeley Ladies," painted by an [artist] uses Spark AR to tell through a kaleidoscope view.

Image via Tech @ Facebook

"Unlike traditional cameras, today's smartphones have both immensity e computing power and an always-on connection to the internet – said Spark AR head Matthew Roberts on the company's website.

Aside from Facebook's use of AR to make traditional artwork more interactive, the Spark AR tool may well be an important tool for a wide range of artists

Do not Miss: Apple's ART Walk Bring's Contemporary AR Art Installations to the Streets of Major Cities


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