After Facebook opens its Spark AR platform on Instagram for all developers, Facebook is already expanding the platform's capabilities for its Snapchat killer.
On Monday, the company released version 76 of Spark AR Studio, which supports two new AR effect options for developers and other enhancements to creating AR experiences in general.
New Instagram AR features include Target Tracking, the Facebook version of Marker Tracking for Snapchat that transforms posters, logos, and other 2D images. An AR canvas for embedding 3D content and other ARs -Effects.
"Our goal is to make the World AR accessible to as many people as possible." For this reason, the extension of goal tracking on Instagram is an important milestone et tracking-capable effects that on one Variety of high-end, low-end mobile devices while delivering the best possible user experience, which will allow users in each market to consistently access and use Spark-AR effects, "said Spark-AR. Team in a blog post. "As today's extension of Instagram tracking focuses on static images, we're actively working on it. Additional features such as tracking multiple targets and tracking moving targets open up new opportunities in using Spark AR."  According to a Facebook spokesperson, an advertiser already had the opportunity to test the extra features. Starbucks took advantage of the advanced features for its AR experience on Instagram, which delivers the season's greetings in AR as users scan the 2019 Christmas Mugs.
In addition, Spark AR creators can implement native UI sliders that provide users with a convenience Provides sliders to adjust the effect (such as the size of objects or the intensity of immersion) of an AR effect in real time.
"With more personalization and control, developers can work better and better with new features like Native Sliders Leverage AR experiences on Instagram," said the Spark AR team in a blog post.
In addition, Facebook has added two new features that make it even easier to create AR experiences. First, Spark AR gets templates for general AR experiences such as face masks, background segmentation, color filters, and 3D objects. Second, Spark AR now offers Actions, a set of shortcuts that aggregate commonly used patch sets to reduce clicks in developer workflows. With the new in-app upload feature, users can publish their creations directly to Spark AR Studio.
The new version of Spark AR Studio is now available for download on compatible Mac OS and Windows desktops.
While some of the usability enhancements may be a welcome addition to developers, the new features for Instagram also fill some gaps between the App and Snapchat. Brands from Nike to HBO use image marker-based AR ads with Snapchat's marker tracking. In addition, the Slider interface was a key component of Snapchat's new Time Machine Lens.
Since launching in a closed beta last year, Instagram has won a number of high profile advertisers, including Pepsi and Christian Dior, the brands that have used AR effects for the app.
While Snapchat and Instagram have multiple combat fronts in the war to attract advertisers, AR overall has the potential to be the ultimate winner as the competition in space increases.