While "Baby Yoda" by threatens to overshadow the Mandalorian Star Wars: The Rise of Skywalker hits theaters next week, which means it's time for Disney and Lucasfilm is boost your advertising strategy.
And it's not surprising that augmented reality is part of the marketing toolkit for completing the Skywalker saga.
Not too long ago (Thursday), in a galaxy … actually the same galaxy. To help us get there, Facebook introduced a whole bunch of Star Wars goodies for the messenger app, developed in collaboration with Disney were. This includes designs, sticker packs and, as you can imagine, augmented reality camera effects.
In contrast, when Sith, where there are always two (no more and no less), Messenger offers three AR options, available in the camera effect carousel for iOS and Android, for those who like their video calls and stories Want to add science fiction action.
First, the Lightspeed experience provides a background segmentation effect to put the user in a cosmic environment.
When users open their mouths, they can jump into hyperspace with stars zooming in on their heads.
Second, the cockpit effect continues the space theme with a body mask in which users wear a resistance pilot's uniform and the cockpit of an X-Wing (especially the suit and ship by Poe Dameron). When the user turns his head, he sees the surroundings of the cockpit and when he opens his mouth in this position, the virtual X-Wing rolls.
Finally it's time to choose a page that Dark vs. Light experience. When the user activates the effect, the user is asked to select a side by tilting the head. Tilting to the left causes the lightsaber to glow red on the dark side, while tilting to the right causes blue lighting. It wouldn't have been bad to give the user a virtual lightsaber, but even though the Skywalker saga is coming to an end, Disney is planning more Star Wars content of Skywalker & # 39; ” width=”232″ height=”232″ style=”max-width:532px;height:auto;”/>