Two years ago, Facebook founder and CEO Mark Zuckerberg launched the Augmented Reality F8 Developers Conference keynote and the launch of Facebook's AR camera platform, now known as Spark AR.
Since then, Facebook is facing an avalanche controversy over the handling of user data, so Augmented Reality stepped behind the new reprint of Facebook this year. At this year's F8, when the AR part of the keynote arrived, it was blown out in less than five minutes, allowing Oculus VR hardware to shine in the spotlight.
Despite this, Facebook has introduced some quality of life improvements for Spark AR, notably Windows support for the Spark AR Studio software.
The Company Added A new programming feature called Blocks that allows developers to divide a project into smaller parts that can be reused in other projects. Developers can share blocks with other developers in the same way as snippets of code.
has also built Facebook's patch editor, a visual programming interface that simplifies complex AR effects, with a new UI that enables the building block function. With the new patch editor, developers can add audio effects such as Snapchat-like voice modifiers and content that responds to music.
"In 2017, we introduced to the world a powerful AR software suite called AR Studio, and since then, we have worked with a large, global community of developers and developers to help shape and define the Spark AR platform," said Michael Slater, product manager for AR on Facebook, in a statement.
Since last year's F8, over a billion people have used the AR experience they've been working on. Hundreds of millions of people use these experiences monthly via Facebook, Messenger, Instagram and Portal. And all these experiences have one thing in common: they are built with Spark AR Studio.
The company also announced that Spark AR for Instagram was originally announced at F8 2018 and It will be open to all developers this summer since October 2018. Facebook will also be expanding the market to Canada with its Video Calling Gadget portal (which supports Spark AR) in June and in autumn in Europe.
While Facebook described the update as "Major," it's a solid step forward for developers rather than a big jump, but the company has released a video that will bring some new features "in the near future" to Kimberly Archer, head of the company Development marketing for AR / VR, came back on stage.First, the video shows a couple of attempts before you buy, with furniture at home and Sundays in a store, signaling a shift to more e-commerce tools.
Another vignette shows an AR effect that is triggered by scanning a theater, similar to Snapchat's recently released Landmark AR tool. Finally, the video previews the new noise-sensitive effects of Spark AR, with the screen content pulsating to music.
While the AR updates were a little more restrained this year, Facebook managed to get some star-power effects actor Chris Hemsworth attending an AR commercial for Men in Black International The computer vision uses it to identify objects and mark them as terrestrial or extraterrestrial, adding a virtual alien mask to those classified as the latter. Hemsworth said the effect was available on the Facebook camera today, but then he did the flashy thing with the eraser, so I do not remember what to believe.
"I think that augmented and virtual reality have the potential for much more personal and intimate experiences" Zuckerberg said in the keynote. "With AR, instead of having your face in your phone and someone else's face on your face, the computing environment will now put digital objects into the real world, and they will be able to both interact and actually be Although AR may not be the main player in this chapter of Facebook's evolution, it still plays an important role in the immediate and long-term future of the company.