But Facebook will continue to allow politicians to run lies in ads until election day.
CEO Mark Zuckerberg announced that the company would not accept any new political ads in the final week of the 2020 election campaign. The company will remove posts claiming that people will get Covid-19 when they vote, flagging misinformation about elections and voting. Facebook also said it will lead people to Reuters election results if candidates declare victory before the final results are counted.
Zuckerberg said campaigns could continue to run ads bought before last election week ̵
1; even if they contain misinformation – because fact-checkers and journalists had ample time to review them before election day.
“It is important that campaigns can be carried out to end the voting campaigns, and I generally believe that the best antidote to bad language is more language,” Zuckerberg said in a Facebook post. “But there may not be enough time in the last few days of an election to challenge new claims.”
Facebook’s temporary restrictions on political advertising will be lifted after election day, the company told CNN, saying it doesn’t believe the same precautionary measures are needed to anticipate a chaotic election with ambiguous results.
Zuckerberg said that after the election, Facebook will apply a contextual label to posts from candidates or campaigns trying to claim victory before official results are available. Regardless, similar labels are also applied to posts that want to de-legitimize the results.
– Brian Fung of CNN Business contributed to this report