Regal Cinema's Augmented Reality Magazine Moviebill made a big debut in April and plans to make an even bigger (virtual) trip with his next issue.
Arrival at Regal Theaters on June 22nd The second issue of the publication will feature Jurassic World: Falling Kingdom on its title. Like the first edition, one million copies will be available to visitors to the film for free on its opening weekend.
When scanning through the Regal App for iOS and Android, the cover, featuring art commissioned by Universal Pictures exclusively for Moviebill reveals an animated 3D Tyrannosaurus rex. Users can capture and share photos of the experience in the app.
Inside, the app's image recognition technology shows a plethora of AR dinosaurs from Jurassic World Alive, the recently released site-based AR mobile game, in the middle of the magazine. Additional AR content and games will be included in the 28 pages of the issue, such as embedded AR content with interviews with star Bryce Dallas Howard, director J.A. Bayona, and a welcome message from Chris Pratt, the lead actor in the film.
" Jurassic World: Falling Kingdom is the most compelling Jurassic film to date," said James Andrew Felts and Matthew Shreder, co-founders of Moviebill in a statement. "We can not wait for the fans to see what we've put together and experience the magic of bringing the dinosaurs back to life."