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Home / Tips and Tricks / Footwear Retailer DSW Inadvertently Imitates Black Mirror with Augmented Reality Black Friday Ad Mobile AR News :: Next Reality

Footwear Retailer DSW Inadvertently Imitates Black Mirror with Augmented Reality Black Friday Ad Mobile AR News :: Next Reality



If you want to save money, you can save an extra 20%.

An augmented reality mobile application for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokesperson, as opposed to traditional banner ads and search, the DSW ad wants to show up in-line in around website content.

Those who are interacting with the on-the-go video are now using the iOS or Android device ). The ad then uses the smartphone's camera to measure the user's reaction via the app's "smile meter." Users who fill their meters get a 20% off coupon for purchases online, which can be used on Black Friday and Cyber ​​Monday sales.

Images by Tommy Palladino / Next Reality

A system that rewards users for smiling. Why does that sound familiar? Oh yeah … Black Mirror !

In the season three episode of the series called "Nosedive," the character Lacey, played by Bryce Dallas Howard, becomes obsessed with her rating in a social media

The fictitious app also provides several augmented reality features, as it can identify people with facial recognition and overlaid on others the user's field of view. Footwear Retailer DSW Inadvertently Imitates Black Mirror with Augmented Reality Black Friday Ad ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>

Image by Netflix / YouTube [19659007] Amusingly, It's Always Sunny in Philadelphia So tackles the people-rating premise (sans AR app) with its episode "The Gang Group Dates," where Dennis is just as obsessed with being a "five-star man." "in a dating app."

In both shows, the social ratings have implications on user's social standing. On Sunny poor ratings impact the user's dating prospects, but on Black Mirror ratings affect not only social standing but also a person's access to jobs, housing, and even airline flights. [19659014] Running from Nov. 22 to the 27th, the campaign is not targeting specific sites, rather it is intended to be based on demographics that DSW is targeting. So if you're in DSW's target demographic, look out for the ad on sites you frequent. In the meantime, you can try a demo of the yourself at this link.

Between social media platforms like Snapchat and Facebook, various standalone apps, and now web-based experiences, augmented reality continues to gain popularity among advertisers as a means to snag the attention of customers. Black Mirror

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