If you want to save money, you can save an extra 20%.
An augmented reality mobile application for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokesperson, as opposed to traditional banner ads and search, the DSW ad wants to show up in-line in around website content.
Those who are interacting with the on-the-go video are now using the iOS or Android device ). The ad then uses the smartphone's camera to measure the user's reaction via the app's "smile meter." Users who fill their meters get a 20% off coupon for purchases online, which can be used on Black Friday and Cyber Monday sales.
A system that rewards users for smiling. Why does that sound familiar? Oh yeah … Black Mirror !
In the season three episode of the series called "Nosedive," the character Lacey, played by Bryce Dallas Howard, becomes obsessed with her rating in a social media
The fictitious app also provides several augmented reality features, as it can identify people with facial recognition and overlaid on others the user's field of view. Footwear Retailer DSW Inadvertently Imitates Black Mirror with Augmented Reality Black Friday Ad ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>