Look, we all like to get things for free. That's why we can do things like advertising and optional shopping in freemium apps and games – we're ready to pay for all of our mobile experiences, except in currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme could eventually prevail.
Of course it's about subscriptions. I know – there are already too many subscriptions. Netflix, Hulu, HBO, Adobe products, etc. While TV and movie companies are mostly subscribers, they are truly everywhere, covering not just entertainment and news, but also productivity services.
Due to the rising subscriber list When you enter the marketplace, you may think that it is best to fight even more for freemium apps. If you need to pay multiple subscriptions to watch your broadcasts, you should be sure that your games and fun apps are always available for free if you do not want to pay for them. And that could have been the future for the App Store, if not for a catch ̵
Cupertino was not incapacitated when it came to his views on subscriptions. According to Business Insider, Apple held a private event for app developers in April 2017, pushing for subscription-based payments through other forms.
Developers, according to Apple, would have to change the business model of apps. Successful apps are more focused on long-term engagement than on up-front costs. Indie developers who wanted to capitalize on it, had to switch to a subscription model, as Apple had made it last year in a nippy announcement.
The logic is sound. Freemium apps require in-app purchases from a small percentage of users to be profitable – subscriptions affect all users who pay for the product. Even if a subscription model does not attract the numbers that freemium apps can reach, you get enough people in the cycle and you could end up doing more.
A subscription model is also potentially better for the consumer than freemium or one time purchase. In the latter, especially a one-time buy-in, there is no great incentive to further improve the app. The company already has all the money it can get from you. So why work to keep you there when it can simply focus on attracting new users? Even freemium apps have a bit of this problem as only a small proportion of users fund the entire operation. Most users pay nothing, and if the company is not affected by the lack of advertising revenue, a missing user is not the end of the world.
However, with subscriptions, businesses need to find ways to keep users on their service. Whether it's a media platform, a game, or a productivity app, subscribing forces developers to make the experience an experience for the user. Otherwise, users could jump to another option, cutting off a revenue stream for the business.
Perhaps the biggest players are immune to it – HBO NOW does not necessarily have to be good You can watch Game of Thrones on your iPhone – but, as Business Insider mentioned above, indie developers are those who Really Benefit Of Switching To Subscription-Based Models As Long As They Continue To Offer A Service Desired By Users
Do not be surprised if some of your favorite apps are starting to offer subscriptions out of the blue. It could cost you more money than before, but your favorite apps may not last long without them.