If you have a Google Pixel, you'll soon have augmented reality versions of Iron Man, Incredible Hulk, and Childish Gambino on your camera.
During its now-annual launch of consumer hardware, Google has unveiled its rebrand of ARCore to present AR-Sticker, now known as Playground, for its Pixel Smartphones – with sticker packs for Marvel's Avengers and other characters, from cartoon Sportsmen to adorable pets, to the AR App
In addition to the new name and the new characters Playground is now in addition to the rear camera provide AR content for the front camera. While characters in AR stickers are already reacting to each other, the content of the forward facing camera in Playground, called Playmoji, will also react to the actions and facial expressions of photo subjects. For example, face Iron Man on the front and give a thumbs up, and Tony Stark responds in the same way.
"Playground brings you stronger AR experiences and uses AI to recommend content that you can express right now. With Playmoji characters that react to each other and to you, your photos and videos come to life – and add a richer story by adding funny captions or animated stickers that you know from Gboard, "said Aparna Chennapragada, VP of Product at Google AR / VR, in a blog post
In addition, Playground uses artificial intelligence to recommend AR content for the scene
"Do you go with your dog? Cooking in the kitchen? Gardening In the Backyard Playground uses advanced computer vision and machine learning to recommend relevant playmoji, stickers and captions populate the scene "
Along with the preview of the Marvel sticker pack, Google also showed some footage of his collaboration with Donald Glover Dancing AR character based on his musical alter ego, Childish Gambino. (Incidentally, Apple has made its own version of Childish Gambino in AR as Animoji.)
Playground will launch Pixel 3 and Pixel 3 XL with Marvel content packs along with Weather, Pets, Sports, and Signs; The Childish Gambino experience will arrive later this year. Support for the first and second generation devices will follow soon after a future update.
Google unveiled AR Sticker last year Launch of Pixel 2, featuring Star Wars and Stranger Things sticker packs as headliners Attractions beside some original Google sets.
In addition to a winter sports pack released in conjunction with the Winter Olympics, additional content for the app has been non-existent.
Meanwhile, Snapchat and Facebook offer new AR content every day; in fact, both Marvel AR have hosted experiences in connection with the release of Avengers: Infinity War . (At the time I wondered aloud why Google did not put together an Avengers sticker pack for AR stickers, so consider the Playground announcement as the ultimate wish fulfillment.)
Even Apple has added two new sets of Animojis and a memoji option for its iPhone X series.
After a quiet year with AR Stickers, Playground re-starts the AR platform and adds some exciting potential for fun experiences. In order for the feature to be more than just a by-product of the pixel's highly regarded camera and a demo of ARCore's capabilities, it will need more consistent content and greater variety. But, hey, thanks for bringing Marvel into the fight!