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Home / Tips and Tricks / Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly «Mobile AR News :: Next Reality

Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly «Mobile AR News :: Next Reality



Snapchat, Facebook, 8th Wall, and others draw attention to their platforms.

This week, at the Cannes Lions International Festival of Creativity (http://www.socsoftware.com/), Google Unveiled a Trio of New Immersive Advertising Products with Appeal to Consumer Brands.

Image via Google

First up, Google is bringing a virtual makeup feature, dubbed AR Beauty Try-On, to creators and brands on YouTube, where makeup tutorials are a big deal. [19659002] Currently in alpha, AR Beauty Try-On gives viewers the opportunity to try on Virtual Shades of Make-up and YouCam.

Google's platform for branded content, Famebit by YouTube, wants to handle provisioning of the too l to brands and creators. Mac Cosmetics is acting as the guinea pig for the first brand to launch a campaign with AR Beauty Try-On.


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