Snapchat, Facebook, 8th Wall, and others draw attention to their platforms.
This week, at the Cannes Lions International Festival of Creativity (http://www.socsoftware.com/), Google Unveiled a Trio of New Immersive Advertising Products with Appeal to Consumer Brands.
First up, Google is bringing a virtual makeup feature, dubbed AR Beauty Try-On, to creators and brands on YouTube, where makeup tutorials are a big deal.  Currently in alpha, AR Beauty Try-On gives viewers the opportunity to try on Virtual Shades of Make-up and YouCam.
Google's platform for branded content, Famebit by YouTube, wants to handle provisioning of the too l to brands and creators. Mac Cosmetics is acting as the guinea pig for the first brand to launch a campaign with AR Beauty Try-On.