When it comes to mass adoption, augmented reality is still mostly a mobile world, so Google ARCore provides its own taste of mobile AR for education and marketing.
On Tuesday at the International Society for Technology in Education (ISTE) conference in Chicago, Google countered Apple's recent positioning of a cheaper iPad and AR apps for schools with its own ecosystem for educational augmented reality.
In terms of hardware, Google is asking administrators to sign up for the Acer Chromebook Tab 10, the first tablet with Chrome OS and for schools over the iPad, decide. Google already has a market share in education via Apple with its affordable Chromebooks and easy-to-use Chrome OS administration infrastructure. Tab 10 provides schools with an affordable ($ 329) touchscreen interface, as well as dual cameras and a stylus. Students can use immersive content.
While Apple Schools showcased its ecosystem of ARKit apps for education in its pitch, Google has its own expedition app that features VR and AR learning content and apps with ARCore. All these apps can run on tab 10, the first Chrome OS device that supports ARCore. While AR content for expeditions will be available only in the fall, the app itself was recently updated in the Play Store for ARCore devices.
In a similar AR campaign that targeted another sector last week, Google praised the virtues of ARCore for advertisers and creatives at Cannes Lions International Festival of Creativity
During the festival, the company hosted Google Beach Technology Showcase, where visitors learn how to use AR to create brand experiences and examples of
To demonstrate how ARCore can be applied to marketing, Google has hired agents from the international advertising agency Ogilvy and the production studio MediaMonks Add existing ads to AR Remixes on Kiwi Shoe Polish and Perrier Bottled Water Campaigns
"AR provides immersive real-life experiences that bring people into our brand universe," said Marion Taisne, global brand director for Pe rrier, in a statement. "This experience allowed us to go beyond traditional ads to show that mixing fruit juice with Perrier is" extraordinaire "."
Google's pitch to brands to adopt more immersive AR campaigns reflects AR's presentation of Project Aero and Snapchat's ongoing recruitment for its Lens Studio platform.
Apple had a Healthy Mind starting to direct students, developers, developers, and marketers onto its ARKit platform, but if a company has the resources to close the gap with Apple, it's Google. It seems that the mobile AR war is now in full swing.