قالب وردپرس درنا توس
Home / Tips and Tricks / Google extends search to AR, AWE turns 10, and Nike makes AR part of its Next Reality distribution strategy

Google extends search to AR, AWE turns 10, and Nike makes AR part of its Next Reality distribution strategy



As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we met with founder Ori Inbar to talk about AR's growth over the last decade and the future ,

In its eleventh year, when developers were invited to their own conference, Google expanded its AR portfolio with 3D content for search.

Meanwhile, Facebook CEO Mark Zuckerberg has been criticized by a co-founder of his company for his business practices as AR ambitions flying under the radar.

Elsewhere, Nike unveiled its next AR innovation, while Microsoft showed how Spatial's AR technology is ready to revolutionize workplace communication. Now

AWE founder Ori Inbar Review of the past decade of AR and its future

In a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will once again be held in Silicon Valley ( Santa Clara, California, to be exact) instead. ,

And while everyone will be looking for the next big piece of augmented reality, coming from big and small startups alike, now, on the possible eve of Apple's AR Wearables, is the perfect time to take a thoughtful look The most famous AR meeting in the industry.

For this purpose, we managed to persuade AWE founder Ori Inbar (also founder and managing partner of investment firm Super Ventures) to talk about maintaining the AR flame for him and the event for almost a decade …

REALITY BITES: Ed Morris, co-founder of the AR / VR production studio Gate Reality, recently explained how the growth of digital advertising and augmented reality mean good things to traditional poster advertising.

Google is expanding its AR efforts to add 3D content to the search.

If Google has not already proven that Augmented Reality is concerned, it has made that abundantly clear on Google I / O Keynote on Tuesday.

Aparna Chennapragada, Vice President and Product Manager for Augmented Reality, Virtual Reality and Lens, has entered the stage for augmented reality updates. And the first update was a big one: Google adds Augmented Reality to Google Search, which is the cornerstone of its entire business, later this month.

For more information on adding AR to Search and the reasons for doing so, you might find Google's biggest contribution to the mainstreaming of AR here. Read on to learn more about the ARCore features that make this possible, and how to extend AR navigation in Google Maps to pixel devices …

REALITY BITES: The future of AR and 5G is So why not use the former to advertise later (with the twist of the greatest boxer of all time)? South Korean KT Corp has recently signed up 100,000 new 5G subscribers for an AR-Schnitzelspiel

based on Avengers: Endgame augmented reality as a solution for selling and marketing sneakers Step in the introduction of AR to enhance the customer experience.

On Thursday, Nike unveiled its new Nike Fit tool that the company is preparing for. Add on existing iOS and Android mobile apps and retail stores.

Read on to learn more about the AR tool and find out how it represents the future of technology as a problem-solving tool. ,

Image of Nike

REALITY BITES: Facebook blends its leadership position as its business continues to grow Platform. Hugo Barra will now oversee developer relations, while Jason Rubin will become Vice President for Special Gaming Initiatives and Michael Verdu will serve as Content Director for Oculus.

Facebook co-founder targets Mark Zuckerberg but misses the AR target

Snap is currently one of the world's top corporations, alongside Apple, providing products that bring augmented reality into the mainstream. For that reason, it is not surprising that Facebook, which is also focused on AR and a few years ago trying to acquire the company for $ 3 billion, duplicates many of the smaller company's features.

But while many in Silicon Valley have been whispering loudly about Facebook's Snapchat, it's surprising that Facebook's co-founder, Chris Hughes, is now making the same lawsuit against the company in a very public manner.

Continue reading for The juicy details and why Hughes should be more concerned about the AR ambitions of CEO Mark Zuckerberg …

REALITY BITES: In the last two years, the tech Industry has established a series of symbiotic relationships that are now converging in the field of augmented reality. In our Future of AR series, we took a step back to exploring these interconnected technologies and explaining how they pave the way for augmented reality.

Microsoft adds room app functionality to Office 365's Team App

Several months ago, we showed you some of the strengths of Spatial, the HoloLens app, with the groups of employees using Augmented 3D avatars Reality can work together.

On Monday, the company upgraded its profile by entering the stage at Microsoft Develop this handbook to demonstrate the new integration with Microsoft Teams, a chat application for the workstation that they believe can be compared to Slack.

Continue reading to learn more about the new features of Spatial on the Web …


Source link