Web-based mobile augmented reality technology continues to gain momentum as Google will extend the standard for immersive web content to AR.
Chrome 81, released on Thursday in beta, provides support for augmented reality content via The WebXR Device API, the recognized standard for displaying immersive content on mobile devices and head-mounted displays in the Web.
Chrome 81 also supports the WebXR hit test API, which enables browsers to anchor AR content in the real world, surfaces and objects.
According to a Google Chrome blog post, the WebXR device API first arrived in Chrome 79, but was limited to VR in this case. However, developers familiar with VR content will find that the workflow is the same. The only difference is to set properties during object creation.
The web-based AR support for Chrome is In progress since 2018 when Google delivered the WebXR hit test API in Chrome Canary, the latest experimental version of Chrome, and launched WebXR for VR in Chome 67.
Chrome is new AR functions offer Android developers, in addition to the Scene Viewer function in ARCore, an additional possibility to bring AR content to the web.
8th Wall has demonstrated the advertising potential of web-based AR with its 8th Wall web platform with activations For brands such as Toyota, MillerCoors, Sony Pictures, Sony Records and others that can be accessed on iOS and Android devices ,
Similarly, Apple has expanded its own web-based AR capabilities by adding Apply Pay buttons and HTML ba to AR Quick Look.
Perhaps more importantly, web-based AR content bridges the gap between mobile devices and AR headsets and enables the publishers of AR experiences to easily transition to the future of AR hardware.