Apparently it's the Google week for the Augmented Reality business.
Now that ARCore is firmly anchored in the app ecosystem, Google argues with educators and marketers that apps should have a place in schools and campaigns. It also encourages developers to learn how to develop apps with ARCore.
Elsewhere, former Google subsidiary Niantic is preparing its own platform that promises next-generation features, such as computer vision-enabled occlusion, and Next Games is ready to launch its own location-based game based on Google's card technology  Google pushes ARCore to educators, marketers and developers
On Tuesday, at the conference of the International Society for Technology in Education (ISTE) in Chicago, Google thundered against Apple's recent criticism positioning a cheaper iPad and AR apps for schools with its own Ecosystem for Augmented Reality Education.
In a similar AR push targeted at another sector, most recently k, Google extolled the benefits of ARCore to advertisers and creatives at the Cannes Lions International Festival of Creativity.
Finally, with a new version of its ARCore in the wild and more than 40 Android devices that support it now, Google is helping beginners familiarize themselves with augmented reality.
Read about Google's appeal to education and marketing and what the company offers developers …
REALITY BITES: For developers looking for higher values Augmented reality offers the British University of Hull Summer school classes for the Microsoft HoloLens. "We firmly believe in the potential of programs that include not just education, but also industry and the private sector," said John Hemingway, director of ICT at the University of Hull. "The Mixed Reality Accelerator is a great example of that."
Niantic Unveils Real World Platform for Mobile AR
Location-based gaming pioneer Niantic has provided a preview of its augmented reality cloud platform that could change the game with immersive content
Previous to Niantic CEO John Hanke published in an interview, the Niantic Real World platform for mobile apps not only allows multiplayer cross-platform augmented reality experiences, but also facilitates understanding of the environment for occlusion or the ability to AR content before or appear behind objects in the real world.
The platform builds on Escher Reality's computer vision technology acquired by Niantic in February and Matrix Mill, which Niantic announced on Thursday. Escher Reality takes care of the multiplayer aspect of the platform, while Matrix Mill, whose computer vision technology can interpret a user's immediate environment through one or more cameras, provides environmental understanding.
Continue reading to learn more about . NICON's new platform and its impact on the growing AR cloud arena …
REALITY BITES: BASF Venture Capital has unbelievable $ 4.4 million in the augmented reality startup RE & # 39; FLEKT invested in San Francisco covered Next Reality during the last AWE conference. The investment follows the investment in RE & FKT in 2015 from Bosch. Following this latest investment, RE & FILKT co-founder Wolfgang Stelzle confirmed: "The investments of two of the world's largest industrial companies confirm our leading position in the augmented reality market."
& # 39; The Walking Dead & # 39; Targeting Pokémon GO for AR Gaming Crown
While slower than a walker hobbling through the dense mud of Georgia, location-based augmented reality game Walking Dead: Our World finally has a confirmed start date: 12. July.
Along with a release date, the game's editor, Next Games, has provided a few more gameplay details. To arouse the appetite of the fans of Walking Dead, Next Games has released a new trailer, which promises that the game will dominate the everyday life of the player.
But how is the game going to fare better from a business perspective than the godfather of the location-based AR gaming genre? Read on for our prediction …
REALITY BITES: Speaking of location-based AR gaming, the genre has historically led to problems related to unauthorized entry and illegal intrusion. Now Jennifer Huddleston Skees, a lawyer in the Technology Policy Program at the Mercatus Center of George Mason University turns up in the future legal implications of AR as it corresponds to the real world.
Every Friday Next Reality reviews the latest headlines from the financial side of Augmented and Mixed Reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. In previous issues of Market Reality, you'll find more news that you may have missed.