After reports of financial difficulties over the past month, Magic Leap has seen a major surge for AR's business segment this week, including a repackaged Magic Leap 1, a suite of enterprise applications and updates for Lumin OS and its support development ecosystem. Oh, and his AR headset has managed to play a leading role in the Marketing Juggernaut for the upcoming Star Wars film.
At the same time, Google broke new ground with a potentially groundbreaking depth API for its ARCore toolkit. Then it wrote the last chapter of its Glass Explorer Edition saga.
Finally, startup North ended the history of its first-generation Focals smartglasses before the sequel, the improved version of Focals 2.0, is announced in 2020.
Magic Leap Rebrands Magic Leap 1
As we predicted this last year, Magic Leap is now finally moving away from the hype around entertainment products in order to establish a firm bond with corporate customers.
On Tuesday, the company announced a new name for its device – the Magic Leap 1 instead of the Magic Leap One Creator Edition. The company is now also offering a new "suite of services" for business customers.
Read on to find out what corporate customers achieve with the Magic Leap 1 and what business applications are on board …  REALITY BITES: The poll for the Unity Awards 2019 is opened with some notable AR projects among the nominees. Competitors facing consumers include Harry Potter Wizards Unite for the best mobile game and Childish Gambinos Pharos, Legos Hidden Side and Tactics Jack Daniels campaign, which compete in the media and entertainment category. On the corporate side, sHop Architects is responsible for the Architecture, Engineering and Construction category, with Nissan, Volvo and Varjo, as well as Taqtile and King County, Washington, fighting for the automobile award.
Google's Depth API for ARCore Brings Real- Worldwide Occlusion for Android Apps
Apple's ARKit has gained a considerable edge in terms of features over Google's ARCore, but Google's latest update for ARCore offers a feature that counteracts the platform ARKit makes it a little bit more competitive.
On Monday, Google unveiled its new depth API for ARCore, an algorithm that creates depth maps using a standard mobile camera instead of a dedicated depth sensor.
Read on to find out what the depth API enables and where customers can find AR experiences and how ARCore is now being compared to ARKit …
REALITY BITES: About a year after the acquisition of the 3D algorithm Allegormic, Adobe has the Oculus Medium team and its 3D -Authoring technology adopted by Facebook's VR department.
Obsess app conjures up virtual fashion stores via Magic Leap
The new focus of Magic Leap on companies announced on Tuesday also meant that some companies decided to take their experience in developing the platform into account.
One of these companies is Obsess, an app that Magic Leap users can use to create bespoke immersive showrooms so everyone can create a virtual pop-up shop wherever the Magic Leap 1 can be used.
Read on to see our impressions of Obsess and the benefits for fashion retailers …  Market reality: Google updates ARCore & Cuts Glass, Star Wars AR in Japan and practical magic leaps for fashion & language ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>