Google will calculate the cost of the Play Store in Europe in response to an antitrust verdict – and of course speculators are speculating what that means. Here's what's going to happen: Nothing.
What the what? Antitrust
So here's the deal for those of you who do not have time to pay attention to these things. The European Commission has found that Google has violated antitrust laws in the EU for anticompetitive behavior, imposing a $ 5 billion penalty and giving them 90 days to comply.
Google prohibits phone manufacturers from using forked versions of Android and forces them to pre-install Chrome and Google Search when they offer the Google Play Store. And of course, your Android device is worthless without the Google Play Store. That's why you'll find nearly 3 million views in our article about installing the Google Play Store on your Amazon tablet.
There is a whole series of discussions that we have won. Find out about how antitrust law works and whether it's good or bad for consumers. The fact is that antitrust law works differently in Europe than in the US, and there it is more important to give access to alternatives ̵
Google's Free Android Android Business Model
The main reason that Google can spend billions of dollars on creating and promoting the free Android operating system is Google's advertising that Google typically looks for on their smartphones.
And that's the only way manufacturers can be forced not to spoil Android, but to use the Play Store and Google Play Services as a big hammer to force everyone to stay in line and keep their core functionality up to date hold. If you want to call Android, you need the Play Store, and if you want the Play Store, you'll need to set Chrome as your default browser, which sets Google Search as the default.
Following the first decision, Google has hinted in a blog post that Android's free business model in Europe would have to come to an end in response, and that they might have to call phone manufacturers
The free distribution of the Android platform and Of Google applications, not only is efficient for phone manufacturers and operators – it is a great advantage for developers and consumers. If phone manufacturers and mobile operators could not include our apps in their large selection of devices, it would disrupt the balance of the Android ecosystem. So far, the business model of Android has meant that we did not have to pay phone manufacturers for our technology or rely on a tightly controlled distribution model.
Google's Solution: Pay Phone Maker More to Install Chrome
Earlier. Google has come up with its solution to comply with antitrust decision EU and it was a three-part plan:
- Phone manufacturers may use forked versions of Android in the EU if they so wish.
- Google will start billing for the Play Store, making Google Search and Chrome compulsory.
- Google will pay phone manufacturers more to install Google Search and Chrome.
That's right, the solution is that they do it Start paying the phone manufacturers more to keep Google Search and Chrome on their devices and set them to default settings:
Third, we will have separate licenses for the Google Search app and Chrome.
We will also offer new commercial agreements Partner for t The non-exclusive pre-installation and placement of Google Search and Chrome. As before, competing apps can be preinstalled alongside ours.
According to the always-winning Ben Thompson at Stratchery – a subscription website that is a must-have for anyone interested in analysis around the world of business and technology, essentially just numbers are moving:
What I mean Guess is that Google pays the amount that OEMs pay for pre-installing Search and Chrome by about the same amount for installing Google's other apps, including the game store. In other words, Google will spend more on the cost of traffic acquisition, but will earn more royalties. On the other hand, OEMs pay more for licensing but earn more for pre-installation of Search and Chrome.
So Google invites phone manufacturers to the Play Store and makes them an offer that Chrome and Google Search can not refuse the default settings and everything stays exactly the same.