Bus stops provide protection against rain and now protect against augmented reality cuttlefish.
Outdoor media company Outfront Media recently surprised commuters at bus stops in Los Angeles and New York Night Add Watchmen -spirited augmented reality advertising displays the company as "Liveboards".
Cameras on the liveboards showed shots of the real environment superimposed with a rain of augmented reality cuttlefish. The live boards also featured a countdown timer for the show's launch last week. They were set up to accompany a series of bus posters, exterior wall paintings (sometimes referred to as "wallcapes"), billboards and subway posters.
Dead Squid, which fell from the sky, is a recall to a monster from Alan Moore's comic from the 1980s, which inspired the series. In the comic book, a superhero (Ozymandias) teleports a giant squid "alien" into the center of New York City to scare people into averting a nuclear war. The squid dies.
It's fitting that the new virtual dead squid ends up exactly where the cartoon monster landed in Moore's fictional New York. These dead cuttlefish will probably also entertain commuters in Los Angeles as they wait for the bus outside the Whole Foods on Fairfax in West Hollywood.
HBO's Watchmen is the first television series produced by producer Damon Lindelof after his work in the shows Lost and The Leftovers . So far, it looks like HBO will have another success since the first episode attracted a whopping 1.5 million viewers.
The HBO version of the franchise follows a masked black detective Angela Abar, played by Regina King ( The Remnants, Public Enemy, Boyz n the Hood ), who is charged with catching a group of domestic terrorists. As for historical and current issues, it's throwing up some futuristic cuttlefish to remind you that you're no longer in Kansas.
Los Angeles residents must get used to all of this augmented reality advertising: Snapchat introduced snapcodes last month on billboards to promote two original series: The Dead Girls Detective Agency and Dead of Night .
HBO has also used augmented reality over the Magic Leap One headset to promote the final season of its long-running Game of Thrones series. In the "The Dead Must Die" experience, available at selected AT & T stores and later accessible to everyone in the Magic Leap World Store, fans could compete with one of the dreaded White Walkers in AR.
For Those Who Have Been Following this year's HBO launches, AR is a growing trend in advertising for the company's top series. Even without headsets or a smartphone app, AR marketing seems to be something that city dwellers can not hide from, no matter where they're taking cover.