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Home / Tips and Tricks / Hello Kitty comes to AR, Epic Games is negotiating with Nreal & Magic Leap Weathers Exec Turnover «Next Reality

Hello Kitty comes to AR, Epic Games is negotiating with Nreal & Magic Leap Weathers Exec Turnover «Next Reality



It is said to be darkest before dawn. If that's the case, Magic Leap could shed some light on unfavorable senior executives news.

One of Magic Leap's legal adversaries, Nreal, is already experiencing brighter days as Epic Games collaborates with the startup to negotiate the brand dispute, the Nreal Light Developer Kit for a wider rollout, and another partnership with mobile carriers that reach expanded.

Elsewhere, the Bublar Group has turned its attention to riches in location-based AR games. It has the ever-popular Hello Kitty as Avatar.

Magic Leap loses CFO and VP of Creative Strategy

The news this week that the patents of Magic Leap had petered out and were now in the hands of JPMorgan Chase cast a scowl over the cloud Companies.

Well, this cloud darkened slightly last Friday when it became known that two of the company's top leaders were leaving the startup. Matrix special effects veteran John Gaeta, Magic Leap's senior vice president of creative strategy, is leaving the company. In addition to Gaeta, Scott Henry, the company's chief financial officer, is heading for the exit.

Continue reading to learn more about their exit and what this means for Magic Leaps way forward …

REALITY BITES: Verizon hooked up his 5G star with Snapchat's AR car forwarder, who snap-in for the development of 5G-AR capabilities and experiences in Select Verizon's 5G Labs. Meanwhile, at its recent Lens Fest in 2020, Snap has pledged a $ 750,000 donation to its top creators. Finally, Stephen Anderson, Snape's leading Asia-Pacific creative strategist, wrote a guest column for AdNews to address three myths about AR advertising, clearly annoying him.

Epic Games decides to settle a trademark dispute with Nreal

At least one hurdle for China-based augmented reality start-up Nreal, which becomes mainstream in the US, could be knocked out behind the scenes Legal moves Next Reality has revealed.

Already in January, Epic Games filed a legal action to stop Nreal from using the name "Nreal", mainly to protect the brand "Unreal Engine" from confusion with the Chinese startup in any way. Well, this situation has taken a new turn.

Continue reading for the latest developments in Nreal's Legal Statement …

REALITY BITES: Startup LIV Secured $ 2.6 Million in Funding from Hiro Capital to Build Up Its Streaming Platform for augmented reality games. The funds will be used to accelerate the development of the platform and to facilitate the integration of third-party studios into the platform.

The Bublar Group brings Hello Kitty to the world of AR Gaming via Google Maps It seems that Pokémon GO is thrust off its augmented reality throne. Zombies, dinosaurs and ghosts have all met defeat by the pocket monsters. Hell, not even the world's most popular wizard and developer of Pokémon GO can match the success of the original.

Maybe this is a job for Hello Kitty. Right, the patron saint of tweens around the world shoot at Pokémon GO. On Thursday, the developer Bublar group announced that Hello Kitty AR: Kawaii World, a location-based game developed in partnership with founder of the character, Japanese Sanrio, is based on the Amazon Game Tech platform. Hello Kitty AR: Kawaii World and its chances to compete with the king …

REALITY BITES: It seems that Niantic's next game will be Catan World Explorers. The proof comes from the site of the game where the "Terms of Use" link at the bottom of the home page of the Niantic Apps for Use Terms of Service on the "Real Augmented Reality Platform."

Nreal Strikes 5G Partnership with LG Uplus in South Korea

On Thursday, the manufacturer of AR Smartglasses received pre-orders for the Nreal Light Developer Kit, previously available only at the invitation of Nreal Developer Program participants.

In addition to pre-milestone, Nreal has also secured a partnership with South Korean mobile operator LG Uplus.

Continue reading to learn more about the Nreal Light and Nreal's latest 5G partnership …

REALITY BITES: ] Whenever Apple begins producing its AR headset, it becomes it mounted in Texas? On Wednesday, the company laid the cornerstone on its new campus in Austin, Texas, where contract maker Flex is putting together the new Mac Pro.

Next Reality reviews the latest headlines from the finance side of Augmented and Mixed Reality every Friday. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.

Cover picture about Magic Leap / YouTube


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