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Home / Tips and Tricks / Holiday for the Grief: How Instagram Hotels and Restaurants Are Changing «Smartphones :: Gadget-Hacks

Holiday for the Grief: How Instagram Hotels and Restaurants Are Changing «Smartphones :: Gadget-Hacks



I immediately noticed the neon-yellow sign on the new location of the Pho Bar in Chinatown. The curved yellow letters write "Crazy Rich Broth"; The same phrase on the back of the server shirts. It's a kind of minimalist yet colorful design feature that's especially popular on Instagram ̵

1; shots of guests in front of a glowing sign.

The sign is a central point at the front of the New York restaurant, a beacon that seems to say, "You're entering a photo-friendly room now."

Banana wallpaper, a version of which became famous in the Beverly Hills Hotel frames the walls behind the tables. After we sat down, my friend grabbed his phone. "Shall I take a picture of you?" I said yes without skipping a beat. It just seemed like you were going to start with this scenery. Even the label of my beer ( Gao imported from China) was pretty, printed with white lotus flowers against a dark turquoise background – I quickly took a picture of it and added it to my Instagram story. 19659003] Small cards at each table gave guests the official hashtag of the restaurant (#phobarnyc, name and location of the restaurant, of course). In the bathroom with green, translucent wallpaper printed with cherry blossoms, I made two videos in which I danced in front of the mirror. Given the aesthetics of the restaurant, I expected an equally well-planned and enjoyable meal.

In the Pho Bar, the soup is deconstructed in a hot pot style. Boiler-balanced bowls of boiling broth came along with our selected ingredients (short ribs, bean sprouts and bok choi) to our table, which we then cooked ourselves. However, the table was too small to comfortably accommodate this extravagant lineup. The food was good, of course – Pho is a balm during an icy winter in New York City – but it did not seem to be as well thought-out as the design.

Around us, our roommates stood from their seats to take photos and videos of the seething broths.

Every element of the restaurant, from the quirky bath to the banana leaf wallpaper, the interactive self-service dinner style and the bright lighting, creates a space that not only suits, but actively encourages them to photograph Instagram – one drastic change from the early days of social media, when guests saw their food being publicly mockingly and shamefully photographed. With a photograph from the right angle, nobody would know that the cramped tables made it difficult to comfortably enjoy the food – they just knew there was a lot of it and it looked delicious!


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