Have you ever shared a lift with an important person who could boost your career ̵
Fortunately, you do not necessarily have to sit in an elevator for the concept of a "lift seat". The idea is that you should plan in advance for any unexpected moment in which you need to quickly share your concept, plan or business.
How does it work, what makes a good one and should you really have your own? Let's take a look at how you write an elevator slot that lets you open doors to your career, whether you're in an elevator or not.
What is a lift place?
The basic concept is simply understanding: An elevator pitch is a short speech to convince someone that your idea or brand is worth their time.
The idea behind the name "Elevator Pitch" is that elevator rides usually last less than 30 seconds, too. It does not matter if you are really under the time constraints of an elevator or not. If your pitch is longer than 30 seconds, the person listening is likely to lose interest.
If you keep them short, you also can not continue in your nervousness and bury the point of your pitch under too many words. If you need to impress someone quickly, you can make sure that you do not get in the way by giving a short, prepared speech.
Different pitches can have different purposes. For example, if you are a freelancer, you should focus on who you are and what you do best for clients. When you start a business, your pitch should be more focused on what your company does and who it is for.
Regardless of the details, your pitch should always cover the following: "Here's what I can do for you. "The person who listens not only wants to know where you went to school and how many professional awards you have earned. They want to know why they should take care of it.
When to use a lift seat
Every time you have the opportunity to talk to someone who is a valuable career link, you have the option of using your lift cage. These moments can occur at:
- Networking Events
- Career Fairs
- Grocery Stores
In short, they can both enter where you expect and where not you. It's always a good idea to sign up for a networking event or workgroup with a prepared pitch. But if you talk to a successful CEO in the café, you can be prepared for it.
In this sense, a good pitch should not sound stiff or artificial. You need to be able to express yourself in a relaxed, confident, and genuine way that will accommodate both random meetings and planned encounters.
Do you need a parking space for elevators?
Yes. Unless you are completely satisfied with your current career and do not hope to make changes to your job or income, you should have a lift seat.
Your pitch can help you find new customers, more money, greater opportunities, or a better career position in a whole new field. This will also answer the classic party question "So, what are you doing?" Less cumbersome.
How do I write a great
Well, here's the most important part: How do I create a lift that really works? ,
If you have not brainstormed since you taught English in high school, now is the time to revive that old tactic. Your brainstorming may look like a list, a web, or a completely unorganized word cloud. However, it should contain some ideas about who you are and what you do (professionally).
The point of brainstorming is that it does not have to be polished. Make a note of everything you consider relevant. You can draw lines or circles to connect ideas that fit together. Tick things that do not fit the rest. Mark those that stand out as essential.
If it helps, remember from the perspective of boasting. Imagine, you have 30 seconds to make a rival or ex jealous of your career success. What highlights would you mention?
Now take the information from your brainstorming session and insert it into an outline.
Your outline should answer these questions clearly and succinctly:
- Who are you (professional)?
- What makes you (or your idea or company) unique?
- How does this help the hearing person?
- What action should the hearing person take next?
For example, suppose you own a photo shop. Your outline might look something like this:
- I'm a wedding and event photographer.
- I use a photojournalistic recording style to capture exciting and righteous moments.
- I bring your event to life with professionally edited pictures. Social media-friendly pictures.
- You can read more about my work in my Instagram.
Do not be too worried at this stage if you formulate things perfectly. As you write your outline, your phrases may sound stiff or tangled. But you can fix that later. Concentrate for the time being only on bringing the essentials on paper.
In addition to answering these four important questions, you can add anything that people should know about you or your business. Be brief: you only have 30 seconds!
Next, you'll want to add a few details that support your general outline statements. For example, if you have taken more than 500 pictures, you can add them.
Try to list some impressive details. You can not use them all in your pitch, but having a few to choose from helps. You can include your years in the industry, your sales goals, your most famous customers, or anything else that comes to mind.
If you have some ideas, choose one of these impressive details that you want to place just before the start of your lift parking lot. This "hook" ensures that the listener is fascinated and continues to listen. If other specific details match your pitch well, use them as well.
Now you can make sure your language sounds very loud.
This means you get rid of anything that is too stiff. formal or boring. Is there a technical language that you could describe in lay terms? Can you imagine a way to make your experience more open?
For example, "I love photographing weddings and events, and I've been doing this for over 10 years" far more enjoyable and talkative than "I'm an experienced wedding photographer and event photographer.
During this step, you must read your speech several times aloud. It may feel weird, but that's the only way you can get a feel for what sounds right and what does not. Change the phrasing until it feels comfortable to speak aloud. Write down the exact wording that you like best.
Practicing and Recording
If you do not want to read your words out loud, then this step will become real dislike. But trust us – it is necessary. You must practice your language aloud, record yourself and listen to the recording.
You can practice alone in front of a mirror or in front of a trusted friend. We recommend a friend because his feedback can be valuable. Regardless, make a recording as soon as you have practiced a few times and revised your pitch. If you listen to it, you will get a good overview of what it will sound like to others. You can also see how long your pitch really is.
Remember to speak slowly. Your speech should be short, not rushed! And do not worry about remembering the exact words (though you should still write the phrases you like the most). Just think of the essential information.
The call to action in focus
Your elevator attitude should interest the listener in what you have to offer. Above all, it should give them the next step. When practicing your elevator, make sure that you always insert a corresponding action call.
The right action call depends on what you want to get out of the encounter. It may even change depending on the situation. Suggested actions include:
- Encouraging to review your site
- Connecting to LinkedIn or another social media site
- Offering a business card
- Setting up a future meeting
Always maintaining your phrasing is more inviting than intrusive. It should sound like a tempting invitation, not a request or a command.
Use your parking space.
Good work – You have now written a successful pitch for a lift. The best way to familiarize yourself with your new pitch? Actually use it!
Once you've designed, edited, and practiced your pitch, you'll find some low-key situations to use it. Check out a new networking event or attend a party where you do not know many people. These experiences give you practice at low stakes, so you can specify your pitch with greater confidence as the stakes are higher. The more often you use it, the easier it will be to remember it.
There is no reason not to prepare for job-changing moments that might get in your way. An elevator parking is a way to prepare. For more tips on preparing for business, check out our elusive business casual dress code guide.