Take eyeglasses, for instance. Old way: You'll go to your local optical shop, get an eye exam, choose lenses and frames, pay a small fortune (especially if you add options such as anti-glare coating and transitions).
New way: Order glasses online. OK, it's not all that new; the internet has been offered eyewear for years. I have over $ 600 on my last pair a small portion of it. Granted, I wear progressives (aka no-line bifocals), which always cost more, but that's a hard pill to swallow. So hard, in fact, that's what I've learned, and what you've learned about buying eyeglasses online.
It's starting with a tweet
That's what I've been looking for the response.
I thus learned the shocking truth about glasses courtesy of this amusing, informative "Adam Ruins Everything" clip:  That cinched it: I was justified in feeling like I was not getting the best deal. To be fair, the folks at my local eyeglass place are incredibly nice, offering the child of customer service. Some of that is built into the cost.
But you know what? I'm not paying another $ 600 for glasses. Not now, not ever.
Where to find glasses online
Everywhere – there are tons of virtual eyewear shops. Among the best-known: EyeBuyDirect, GlassesUSA, Goggles4U, Warby Parker and Zenni Optical. A little searching wants to reveal plenty of others.
How do you choose? As with most stores, your criteria should include price, selection, ease of use, return policy and customer service. [Before you start shopping around]
The one thing you can not get online
Before you can, you need a prescription. That means scheduling an appointment with your local optician or ophthalmologist.
The price for an exam varies depending on where you go, but you should probably expect to pay around $ 40 to $ 80. The result will be a prescription you can take anywhere; you have not got to buy glasses at the same place you got the exam.
What's more, in my experience, the prescription Sometimes leaves off, most notably, pupillary distance (PD). If you do not see that listed anywhere, ask for it. You will need it when ordering online.
Finding the best options
With your prescription in hand, you can now visit the virtual aisles of eyeglass stores. Typically you want to "try on" the various frames.
Most stores will let you "try on" the various frames if you upload a picture of your face. (Time to put your selfie skills to good use.) You might have the option of using your webcam as well. This can help a lot, even if it only gives you a single, front-facing view of the fit.
At some point along the way you'll get your prescription information, then choose from the available lens options: thickness, coatings, adaptive, etc. Needless to say, the higher your final cost. And because you're probably going to want a couple of these extras (UV protection is kind of a must-have), do not get suckered in by those "$ 6.95 glasses!" deals you've probably.
Before you check out, note the turnaround time: custom glasses typically take one to three weeks, depending on the variables, and there may be no shipping time on top of that.
Finally, before you go there, you can not forget what is arguably the most important variable …
: What happens if they're not right? Maybe the frames do not fit you well or the lenses are off somehow. Heck, maybe you just do not like them.
This is where a bit of dew falls off the lily, because you already waited probably a week or two to get your glasses – now you've got them back and wait for another pair?
Return policies vary from store to store. GlassesUSA, for example, offers a no-questions-asked full refund if you're unhappy with your order. Zenni Optical refunds only 50 percent unless there's a manufacturing error. Meanwhile, some stores might only give you store credit. Bottom line: Before you even start shopping, check the return policy and make sure it's something you can live with.
Adjustments may be needed
Once you receive your glasses, they may need to be adjusted to fit properly ,
However, you do not have any comments on this topic. If you feel guilty, buy a cleaning cloth or something.
As for me, I priced out a set of frames, lenses and options from Zenni I just bought locally. Total price: a little over $ 100. I'm still living with the $ 600 mistake on my face, but rest assured my next eyeglass order will come from the interwebs.