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Home / Tips and Tricks / How To Clean Up And Refine Your Online Presence – LifeSavvy

How To Clean Up And Refine Your Online Presence – LifeSavvy

  Woman Using Social Media on her Cell Phone and Laptop
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If you're sending your CV to a hiring manager, meeting someone at a party, or adding a Facebook friend, there's a good chance that This contact is going to google you. Are you confident that you like what you see?

You do not have to make a living as an influencer or blogger to take care of your online presence. Even if you do not use the Internet at all in your working life, it can be valuable to think about what your online life says about you. And if you use the web professionally, a well designed online presence of your career can open new doors.

But if you're like most people, you've probably spent several years publishing things online without much thought about how they reflect you. This means that you need to refine a bit to be proud of what people see when they look you up. Not sure where to start? Here's what you should know:

Consider your brand.

Before embarking on this project, you should be concerned with defining your personal brand. Even if you do not choose to build a complete and well-defined personal brand, you should take this into account. That way, you know how to change your online presence so you can understand it more closely. You'll also find that some of the steps listed here overlap with the steps required to build a personal brand.

Inventory Your Online Presence

Now is the time to make a list of all the information about you online. This includes all of your social media sites, e-mail addresses, websites or online portfolios, mentions in posts or other people's posts, and more.

Most importantly, you focus on refining anything that has your name attached to it, as most people goog on you by name. (Make sure you google yourself for this step.) Note, however, that even things posted under a pseudonym or private account can often be traced back to you with a mild online investigation. Consider whether these things will reflect you well if someone actually associates them with you.

If you have both professional and personal accounts and websites, you might want to divide this inventory into two lists. While you want to clean things up on both lists, you can start with the professional first. But do not forget that your personal and professional online life can easily overlap.

Define Your Goals

Now is a good time to find out what goals your online presence should help if you can. For example, do you hope to gain new customers for your business? Meet new potential friends? Create a list of professional connections? When you decide what your online presence should do for you, you can determine the way in which you want to optimize it.

Create plan

  Detail view of a phone with visible social media app icons
Twin Design / Shutterstock [19659003] Considering your goals, you can create a plan on how to make any changes listed in your inventory ,

You should have a different plan for each site and profile. Maybe you want to establish yourself as a travel writer. As part of your plan, you can revise your LinkedIn data to reflect relevant travel writing experiences. You can also delete your old Instagram and create a travel-related new or try to attract 100 new Twitter followers with travel-related posts next month.

All plans are different. Your plan might include deleting old accounts, updating your BIOS, creating new e-mail signatures, or posting your latest work. It could even include posting many new content to "bury" a negative mention of you in an old online article. Regardless, the goal is for everything online to reflect you as well as possible at the time you complete these steps. It's also helpful to work on a site, starting with the ones you use most often – or those that are most relevant to your career.

Getting Feedback

While you're about to create it If you made changes or when you're done, ask some of your friends or colleagues for feedback. Ask them to let Google know what they find and what they think. Or ask them to review specific websites that you have questions about. You may have a clear idea of ​​what your online presence should say about you. However, you can not be sure that this message will be delivered until you hear it appear to others.

Develop a maintenance plan.

Once you've done the work of refining your online presence and cleaning up old news, irrelevant content, you'll need to go into maintenance. It's helpful to make a second plan now to make sure your online presence is relevant and true to you.

For example, you might decide to post to Twitter once a week and Instagram every other day to make sure you're up to date. New relevant content for your followers. You can also schedule to review your online portfolio once a month and update it with your latest work.

The right maintenance plan for you depends on your goals and typical Internet activity. If you occasionally use social media to connect with friends, you may not need a rigorous, organized plan. However, if you use it to find new customers, you should take your online presence as seriously as if it were part of your daily work.

There are also many tools that can help you keep up with this plan. For example, you can use a platform like Hootsuite to plan your social media posts, even if you are not on your devices. You can also set up a Google Alert for your company name to let you know whenever it's mentioned online.

Cleaning up your online presence may not be the most entertaining or glamorous task. But it can be incredibly valuable to boost your career and give you new opportunities to connect with people. If you have an online presence that you can be proud of, you never have to worry about the prospect of someone who goesogle your name – and that alone can make the work worthwhile.

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