If you're sending your CV to a hiring manager, meeting someone at a party, or adding a Facebook friend, there's a good chance that This contact is going to google you. Are you confident that you like what you see?
You do not have to make a living as an influencer or blogger to take care of your online presence. Even if you do not use the Internet at all in your working life, it can be valuable to think about what your online life says about you. And if you use the web professionally, a well designed online presence of your career can open new doors.
But if you're like most people, you've probably spent several years publishing things online without much thought about how they reflect you. This means that you need to refine a bit to be proud of what people see when they look you up. Not sure where to start? Here's what you should know:
Consider your brand.
Before embarking on this project, you should be concerned with defining your personal brand. Even if you do not choose to build a complete and well-defined personal brand, you should take this into account. That way, you know how to change your online presence so you can understand it more closely. You'll also find that some of the steps listed here overlap with the steps required to build a personal brand.
Inventory Your Online Presence
Now is the time to make a list of all the information about you online. This includes all of your social media sites, e-mail addresses, websites or online portfolios, mentions in posts or other people's posts, and more.
Most importantly, you focus on refining anything that has your name attached to it, as most people goog on you by name. (Make sure you google yourself for this step.) Note, however, that even things posted under a pseudonym or private account can often be traced back to you with a mild online investigation. Consider whether these things will reflect you well if someone actually associates them with you.
If you have both professional and personal accounts and websites, you might want to divide this inventory into two lists. While you want to clean things up on both lists, you can start with the professional first. But do not forget that your personal and professional online life can easily overlap.
Define Your Goals
Now is a good time to find out what goals your online presence should help if you can. For example, do you hope to gain new customers for your business? Meet new potential friends? Create a list of professional connections? When you decide what your online presence should do for you, you can determine the way in which you want to optimize it.