The idea of a "personal brand" has a bad reputation these days, but is an integral part of building an online presence. How To Do It Right:
In the age of Instagram influencers, the concept of a "personal brand" may be misunderstood more than ever before. Some people think that personal branding indicates someone who is not authentic in their daily or digital life.
Nothing could be further from the truth. When a personal brand is well-made, it reflects your authentic self in a way that is translated online, so that people you have never met can get a sense of who you are.
In fact, you already have a personal brand. This expresses itself in the things you do, in the clothes, in the art that you like, and in the way you live your life. The trick is figuring out what your brand is and how you can share it with other people. Here's what you need to know:
Who needs a personal brand?
Personal branding as a concept is not as new as you might think. Some people would argue that it has been around for as long as the modern business concept. There was a time when the personality influenced people's buying decisions: they bought from people whose character or brand they liked.
But with the growth of massive companies, the "personal" part disappeared for most of the 20th century. Personal branding never played a role with shoppers of cola or dawn dishwashers. However, the digital age has brought personality back into the mix of our business.
Personal branding is critical to anyone today who wants to use their online presence to grow their careers. These can be artists, editors, designers, teachers and many others. Once, customers would have entered your shop or studio to meet you. Today, they find you online and you will probably never meet in person. Personal Branding takes the place of a personal meeting to show you what you are all about.
To decide if you need a personal brand, you should look closely at how you use online areas and where you want to make a career. If you use social media for entertainment and friendships only, you may not need a personal brand. But if you use social media to attract new customers or connect with potential customers, you probably need one. If you ever plan to start a business or become a freelancer, you should also have a personal brand ̵
What makes a good personal brand?
Many people dislike the concept of personal branding because they think it's fake. The only thing that can make a personal brand successful is authenticity.
It is certainly possible to create a fake brand based on what you believe appeals to the masses. However, it is much harder for you to stick to something that is not based on your personality. Modern consumers generally know when they are being marketed rather than communicating with them. Creating an authentic brand may cost a little more work, but the results are worth it.
How can you create your personal brand?
To say that your brand should be authentic is one thing, but how do you decide what yours is A real, compelling personal brand is?
Your goal is to use your personality and how you present it to the world and how it is reflected in your professional online life. This means that you need to translate the things that make you "you" into colors, words, and images. A personal brand gives you a consistent theme for your online presence.
Remember that your brand already exists. You just have to discover and define it. It should also be flexible. It should change and grow over time while retaining some essential properties, just like you. Ideally, you can combine it with a handful of descriptive words or a series of images. But to get to that point, you need to do a creative introspection. Here are some methods that work well.
Have you ever had the feeling that certain people know you better than you? You should talk about your personal brand with these people.
Have a coffee with some of your closest friends, tell them you're working on your personal brand, and ask for information about what defines you. You can also ask your social media followers with the following questions: "What word would you use to describe me?"
Talk to as many people as you like, but remember that the best answers are likely those who do this know you best Try to get first impressions, for example, the first image that comes to your mind when they think of you. These quick insights will show you what you are putting into the world so that you can capture that energy and translate it for your brand.
Create Mood Board
The opinions of others can help steer the process, but defining your personal brand is mostly a lonely experience. Creating a mood board (or more) is a great way to discover how you can visualize yourself.
A mood board is simply a collage of ideas on a central theme. You can create a physical one by using a billboard and newspaper clippings (or anything else you can stick to the blackboard). You can also create a digital collage – Pinterest is great for that. Choose the medium that works best for you.
Nobody else ever sees your moodboards. If you use Pinterest, you may want to set your board to private. Enjoy the process and do not worry too much about the finished product.
We recommend that you authorize your first Moodboards Stream of Awareness collections of anything that resonates with you. Let them sit for a few days (or weeks). If you visit the project again, you will probably notice certain common themes. There may be recurring colors, images or words. Use these elements to create new, ingenious mood boards until you feel like you have an idea of your brand. Words have been used the most. You can put everything you wrote into a word cloud generator to see which terms are most common. For example, try writing a professional biography of yourself (or inserting one you already have). See which words are the largest in the cloud – they can point you to your brand.
If a digital word cloud does not quite fit your style, you can put a notebook in your pocket. Spend a few days (or weeks) writing down words or thoughts that might fit your brand. Then read again what you wrote to be inspired by the branding.
Sometimes it can be helpful to anchor this conceptual process in certain details. Consider choosing a range of brand colors or creating a mantra or slogan. Maybe there is a certain aesthetic that fits your brand, eg. Soft and feminine or elegant and modern. You may even sketch some logo ideas.
As you define your brand, you can change that information until it feels right. But if you work towards concrete ideas, you may feel better about understanding your brand. This also makes it easier to present your brand to the world when it's time.
How To Use Your Personal Brand
While you're brainstorming, moodboarding, and refining, you'll eventually come across some ideas that just fit in. Feel right .
If you can put your personal mark in a few sentences (think Elevator Pitch), it's done. When you've reached this point, do the following:
Check Your Online Life
Your personal brand works best online. Users get a clear idea of who you are and what you do as soon as they search your name on Google. Start with a comprehensive review of your online presence to get the most out of your brand.
Create a list of all Web sites or profiles that belong to you. This includes all social media pages or personal websites. This is all the information you can change online.
There may also be information that you can not change, such as: For example, mentions in online articles. Even if you can not change these things, it is good to be aware of them. By posting new content that matches your brand, you can hide everything you do not want.
Now focus again on the sites that you can update. Review your personal websites and profiles and decide how to change each site to suit your brand.
Not every website requires the same amount of work. For example, on LinkedIn you can only update the Info section. On Instagram, however, you can choose to delete your old pictures and start over with pictures that reflect your brand. Keep in mind that even websites that you use for private purposes may need to be updated. If someone can find them in an online search, they should reflect your brand.
What you change and how much you change is up to you. However, your goal is that everything you do online reflects your personal brand as clearly as possible. If you have multiple websites or social media sites, this project is not likely to finish in one afternoon. Take your time and divide it into manageable steps.
Check your offline (professional) life.
This step should be a little easier. When you start a personal brand, most of your working life takes place online. However, it is still valuable to take stock of the ways you can use it offline.
List any physical items that you have branded or that may be branded. This may include business cards or other items that you hand over to potential customers. For example, when you call your brand "relaxed" and "nervous," it may be time to drop the traditional cream-colored business cards in favor of some metallic business cards that act as bottle openers.
Your offline brand can also expand to other things, such as how you dress. Maybe the way you present yourself in customer meetings is brand-internal. If you're a graphic designer working with creative startups, it may be time to swap your stiff, formal suits for laid-back separations.
Think about how you will talk about your brand. Even if you do not plan networking, you are sometimes asked what you do for a living. Your brand will give you a good answer.
Check your brand.
When it comes to developing a personal brand, many people make the mistake of thinking first about their audience and not about themselves.
That's right All companies need customers. The best private labels do not come when you think about how to sell to people. They arise because you understand yourself so well that you can show potential customers your self-confident and authentic self.
After following the steps above, you only need to keep your brand authentic and successful. You can do this by checking it regularly. Write down new brand ideas when they come to you. Occasionally, search Google to make sure you like what you see, and update your social media sites to continue to reflect your true self.
Creating a personal brand is a challenge. But once you've done that, it's easy to keep these little changes up to date. It can help your business succeed and get new customers on the way. Most importantly, it gives you greater self-confidence and what you can do in your career.