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How To Create Your Own Successful Podcast

My favorite podcast Fresh Air with WHYY's National Air Radio's WHYY in Philadelphia featured many well-known guests, from Hillary Clinton to my favorite comedy legend Mel Brooks. But what attracts me is Gross's warm relationship with her guests. It reminds me, as a journalist, to listen carefully to what I interview and to ask intelligent, relevant questions.

It's a great time to experiment with this medium as podcasts attract media attention. When The Hollywood Reporter Jim Bankoff, Chairman and CEO of Vox Media, asked which media industries are experiencing growth, he responded: "Podcasting .We have had tremendous success with Today Explained, the is a real hit. "Even Apple is interested in the space, reports Bloomberg.

Would you like to study this expanding and potentially lucrative medium? We have done everything to make it easier for you to get started.

What is a podcast?

A podcast is basically a digital audio program or a digital recording, similar to a radio or television program that can be downloaded from the Internet or provided to and accessed from various mobile devices. As with most media in the digital age, the format, structure, and content of a podcast often resemble those of an older analog medium: the broadcast program. Podcasts, like radio, are often created serially and regularly release new episodes.

However, there are important differences. To begin with, the timing of podcasts is different: each listener has control over when (and on what device) he hears a podcast, as opposed to radio and television broadcasting at specific times. You can also make your podcast episode as long as you like ̵

1; five minutes or five hours. As a podcaster you are in control.

Types of Podcasts

You can choose a number of formats for your podcast. Think about which type is best for presenting your content.

  • Interview : Like the Fresh Air podcast, this is the most commonly used format. The most common is a host who introduces and interviews guests. An example is Fast Forward with Dan Costa in which one-on-one talks are held with technology and business leaders (moderated by PCMag's editor-in-chief). Such an offshoot is a podium discussion or a roundtable format with a moderator directing the conversation.
  • Monologue : The commented podcast is based on a personality that gives the show a voice or a single perspective. Lore which focuses on the frightening history of folklore and is told almost in the style of a campfire, is a wonderful example of a podcast in solo style.
  • Multiple Moderators : In this format the podcast is distributed across multiple people, or two or more co-hosts jointly manage the show. For example, Pardon My Take is a rough comedic sports podcast with two co-hosts, Dan "Big Cat" Katz and PFT Commenter.
  • Narration : Unlike the first three, this narrative style of podcast focuses on how the content is presented. In many ways, this style has fueled the popularity of the podcast lately. And while some of the aforementioned podcasts, such as Lore might fit here as well, many narrative podcasts have a decidedly linear quality and generally do not change to another topic or segment. This can either be a nonfiction, such as This American Life and Serial or a fictitious, such as Wolf 359 and Flash Forward . ,
  • Mixed : This hybrid format uses different elements of the other four content types. It may also cause content from other media, such as radio or television, to be reused.

It's called a podcast

Several online media formats that have audio are similar, but technically not all podcasts.

Podcast: As defined above, this is a digital file that focuses on audio content and can be downloaded from a website or the cloud.

Video podcast: Sometimes referred to as a "vidcast" A podcast, however, requires a visual component that can be a slide show of still or actual video.

Webcast: The distinguishing factor of webcasts is that they generally contain live segments.

Vlog: A vlog or video blog uses a blog format (the most recent episode is displayed first), but presents the content in a video format (on a platform such as YouTube). For more information, see the summary of best PCMag vlogging cameras and tools.

For more information about podcast types, podcasting strategy, news, and more, visit the following online resources:

The Podcast Equipment You Need

Improvements Hardware and software technology has the and how podcasts are developed, created, produced and published dramatically changed. In addition, laptops, desktops, tablets, phones, and other devices have more powerful processors and other features that make it easier to create podcasts. There are even new, cost-effective ways to make sure you get the best possible audio quality from your environment.

Audio Hardware

Your budget is the biggest factor in deciding which devices to buy. You also need to figure out how extensive your capture device must be: if you're not tied to a specific location, you can create a setup that lets you capture and edit in a room or even a part of a room. However, if you need to pick it up locally, you probably need additional equipment.

Determining the most important and optional features is different for each podcaster. The following list gives you an idea of ​​what you need to get started.


The microphone is the main device for podcaster, because it is responsible for playing the voices you need to create in the show.

  • Capacitor vs. Dynamic Microphone: Podcasters have a choice of two main microphone types: dynamic or condenser. In the past, dynamic microphones were more robust and recorded less ambient noise than condenser microphones. The latter are usually more sensitive and produce higher power. Condenser microphones are great for studios, but may record too much ambient noise in the field. Dynamic microphones can hide some crackling or wind noise, but may not be as detailed in audio production.
  • USB or XLR microphone: If you only want to use a microphone from a computer and & # 39; Since the budget is tight, a USB microphone is a good choice: a preamplifier and an A / D converter are integrated in the microphone itself. In fact, you only need to connect it to your computer and start your DAW (Digital Audio Workstation). XLR microphones transmitting an analog signal provide a wider choice of models but require an audio interface to connect to a computer.
  • Models: The Blue Yeti Nano is a well designed USB microphone. The Cardioid Dynamic Shure SM58-LC is a long-life SXLR Microphone .


There is a wide selection of headphones on the market, and prices range widely from $ 20 for a cheap pair of earphones to over $ 2,000 for certain Sennheiser and Audeze models. Consider the following before investing in a pair for podcasts.

Quality and Comfort: It's important to get the best sounding headphones you can afford. because you use them to monitor your audio in real time and hear the playback of your show. But you should also make sure that they feel good. Online research on quality and comfort.

Type and Design: For podcasts, a closed design above the ear is best because it prevents audio from leaking out of the pinna and picking up your microphone.

Wireless and Noise Canceling: Many new models on the market are wireless and have noise-canceling features. In some cases, z. For example, on-premises wireless headset is helpful, especially if you are using a mobile device. However, podcasting can cause problems with active noise cancellation, especially if you conduct an interview in the studio, as it can easily create and distort slightly distorted live audio when you try to continue a conversation. If your headphones include this feature, turn it off.

The best wireless headphones

Price: Get the best price for the quality and features you need. You should be able to find an over-the-ear pair for $ 200 or less.

Models: There are many over-ear models that need to be considered for your podcasting needs, but two are outstanding. The Sennheiser HD280 Pro has been around for a while, but it's still a great model for the price. If you want to work wirelessly, consider the Sony WH-1000XM3 .

Laptop and desktop computers, audio interfaces and mixing boards

gear . Investigate to find the right system or device for you.

Laptop or Desktop Computer: On all laptops and desktops (both Macs and PCs), you can record, edit, and produce podcasts. PCMag offers great computer reviews to make your search easier. However, the DAW (Digital Audio Workstation) software you plan to use may affect whether you are using a Mac or a PC.

Audio Interface and Mixers: If you do not use a USB microphone, you need to set up an audio interface on your computer to convert the analog audio signal from your XLR microphone into a digital signal convert. In the past, audio interfaces used FireWire, but almost all now connect via USB. Prices start at around $ 100. You can buy really expensive, but for podcasts you can expect to spend between 100 and 300 US dollars. You will most likely need a mixer too, especially if more than one person participates in the podcast. For more information on the desired mixing console for your setup, visit the following websites:

Accessories: A Pop Filter can make a major difference in your audio quality. It's a screen that sits in front of your microphone and prevents air from producing a bang on your audio. You should also invest in well designed Microphone Stand for your studio. If you're on the field, you should bring high-quality backpacks and suitcases to protect your audio equipment from the weather. There are also great mobile accessories that you can use to maximize and even improve the audio quality of your phone or tablet. For example, tiny microphones and audio interfaces designed specifically for mobile devices. Ultimately, a portable audio recorder is very useful when recording in the field or on-site.

Soundproofing: Another important aspect when recording audio is the availability of a suitable audio studio for creating your podcast that should be soundproofed. Professional setups can cost you thousands of dollars, but you can also create a budget version. Here are some ideas and links to resources that can help you isolate your room.

Software, Apps, and Podcast Hosting Services

Audio Editing Software

To properly record your podcast on your computer, you need DAW software (Digital Audio Workstation) such as Propellerhead's Reason or Avid Pro Tools, which can cost anywhere from $ 100 to over $ 600. Adobe Audition requires a subscription that costs $ 20.99 a month (although Adobe often offers specials).

The Best Audio Editing Software

It's a good idea for newcomers to Podcast to download one of the most popular (free) audio apps: Audacity, a versatile two-track editor with lots of online tutorials. Free GarageBand software on all Mac computers is also a great option. You can record and edit audio, adjust sound quality, add effects to increase volume, and perform many other podcasting tasks. You can also import audio clips, including audio recorded with an external audio recorder, tablet or phone.

Cast provides all the tools budding or professional podcasters need to record, edit and publish a podcast. This comprehensive and easy-to-use service wins the editorial decision for podcasting software, despite some testing issues. And Zencastr is an excellent platform for podcasting, but you need to look at how to edit, host, and publish your content.

Mobile Apps

Another option is to use an app to create your podcast. Apple iPhone and iPad owners as well as Mac owners get GarageBand for free. For Android, Pocket Casts ($ 3.99) is a great way to podcast your phone.

Learn more about getting started with DAWs and audio editing:

Podcast Hosting

Once you've created that If you have an audio file for your podcast, you'll need to transfer it to a hosting service to make your podcast in different directories (iTunes, Stitcher, etc.). This will also generate an RSS feed – important for your podcast to be noticed. Not a few podcast hosting services are available. Many offer free trials or free status options. Well-known services include Libsyn, SoundCloud, BuzzSprout and Fireside, but others are worth a look as well. For more information, see the following articles:

Tips for Creating Successful Podcasts

Although it's a good time to start podcasting, you should be aware that the landscape is competitive, regardless of in which market niche you are active. Podcasts take a lot of time and effort. So do not be discouraged if you have created your dream podcast but no one is listening yet. There are many things to learn – and most of these lessons come through trial and error. The following tips will inspire you.

Focus on your podcast. While it may be tempting to create a podcast that appeals to all listeners, successful shows usually have a narrow, focused theme.

Imagine your target audience. When writing or producing content, it's helpful to think about the type of audience you want to reach with your podcast. Many marketers have set up buyer personalities who are fictional models of ideal customers. You can develop such models to create your content.

Be consistent. If you want to be taken seriously, publish your podcast regularly and consistently.

Plan your workflow. Should you write a full script or just ad libitum? It might work best to have a bit of both, but that depends on the podcast. In any case, you need a workflow to develop and implement your ideas. Sketch at least the main themes of each show and know your topic exactly. If you have multiple voices that you interact with in each episode, make sure that everyone is familiar with the process and the way that the script must be loose or detailed. For more information, see Plan the podcast script.

Use music segments without violating copyright. Add good intro and outro music to your podcast, but make sure you do not violate copyright.

Apply for your podcast. Once you publish your podcast on your hosting service, you may think your job is done, but you must promote your podcast. In the following articles and websites you will find some suggestions to get your podcast noticed. While it's still difficult to track a podcast's metrics, here are some ways to find out how successful your podcast is.

Podcast Resources

Here are some helpful resources to help you get started and solve a problem, and be inspired when trying to create your podcast:

Some great podcasts

About Podcasts

Legal Aspects

Other Aspects You I want to know how legal it is to create and run a podcast. View the following resources to stay up to date:



Editors Note: This story was originally published on July 31, 2018.

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