Is there a bigger name in popular music than Taylor Swift? Their 116 million followers on Instagram would probably argue "no." If you're one of those many followers, you may have seen Taylor announce a new "4.26" filter for their story. The problem is, there is no clear instruction for using the filter. Here we come into play.
First, a quick look back: Instagram welcomes a partnership with developers to create augmented reality filters for the platform. Anyone who is a fan of AR effects should welcome this system because it's a flood of new face filter content that Instagram simply can not afford on Snapchat alone.
So how do you access these filters? specifically the new Taylor Swift filter? Easy. Just follow the account. If you follow @taylorswift on Instagram, you will automatically get access to the filter. If you follow it, go to your story camera, tap the face icon at the bottom right, and look for the "4.26" filter. Presto.
Swift says the filter changes every day. So come back every day, exactly what happens to it. And what exactly is the reason for this "4.26" filter? For some months, Swift has been showing signs that April 26 would be an important day, but no one knows exactly why. It could be a new album, a song from a new album, a lifestyle website, Swift-centered products, etc. Only time will tell.
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