If you're making cool handmade items for friends and family and want to expand your market a bit, opening an Etsy store is a great way for the world to see (and buy) your work. Here's an example:
Note that in some states, you must collect and pay sales taxes when selling physical or digital products. And to raise and pay sales tax, you need a sales permit. In some states you even have to register as a company. This guide will only show you how to set up an Etsy store and list your handcrafted items ̵
As with eBay, Swappa, and most other sales platforms, Etsy charges to sell your handcrafted goods. Here is a short summary:
- Fees of € 0.20 will be charged for publishing an entry. Entries expire after four months, but you can automatically renew for another $ 0.20.
- You will be charged € 0.20 for other quantities sold. So, if you sell an entry for a keychain and 10 of them, you'll get $ 0.20 up front for the publication of the listing, and then $ 0.20 for the rest of the nine key fobs – but only if they sell.  Etsy lowers the total price of your item by 5%, including shipping. So, if you sell key fobs for $ 5 and charge $ 3 for shipping, Etsy will take a 5% discount off the total of $ 8.
- If you use the Etsy Payments platform to accept payments for your store (which I highly recommend), a small percentage will be charged as well. This varies by country, but in the US it is 3% of the total cost plus $ 0.25. You can use a different payment platform, like PayPal, but you still have payment processing fees, no matter which platform you use.
In total, you will be charged 8.5% of the total sale price of your item plus $ 0.45. So, if you sell a necklace for $ 50, you expect Etsy to get $ 4.70 as a sales charge.
With all that, when you're ready to open your Etsy store, it's a pretty easy process. This is how it works:
Start by going to the Etsy homepage and clicking on the "Sell On Etsy" link in the top right corner
On the next page, click on "Etsy Open shop "button.
You must first create an Etsy account that is as easy as creating an account with another online service. Once you've done that, you're in the early stages of building your Etsy store. The first step is to select your language, country and currency and to select a check box that indicates whether you are selling full-time or part-time. Click on "Save and Continue" to get to the next part.
The next step is the fun: Name your Etsy shop. Enter a name you want to use, and then click Check Availability to see if the name is available. You need to be creative with your name to be available, but Etsy will suggest if your desired name is already taken.
Once you select an available name for your store, click "Save & Continue" below to go to the next step.
Creating an Entry
Next, create an entry for an item that you want to sell. This step is required and you can not continue without listing at least one item. Click "Add a Listing" to begin this step.
You will start uploading photos of your article that can not exceed 10 MB in size. You can, however, add up to ten photos to one entry.
Scroll down to enter a title for your listing and answer a few questions about making the article. You can also choose a category that best suits your article.
If you sell a digital object (such as a digital copy of a poster or print you've designed), be sure to check the "Digital" option. Underneath, enter a description of the item you are selling.
Next, you should enter up to 13 tags, and that's important. These are keywords that describe your object, and they play a big part in ranking your article in the search results. So use keywords that buyers use to find and find your item.
Then scroll down a bit to enter the cost of the item and how many items you have in stock. You can sell order items, but you still have a lot to list. A good rule of thumb for tailor-made articles is typing in a quantity that you could realistically expect if you ordered so many.
"Variations" are for when you have an item that is available in multiple versions – such as different colors, shapes, sizes, and so on. Here you can list the different versions and even choose different price points for each version.
Next, scroll down and enter the shipping cost for your item. You can either let Etsy calculate the shipping cost for you (based on the total weight and dimensions of the item) or you can manually enter shipping costs.
When You Sell a Digital Product The final step is to upload the file you are selling. That way, the person who buys your item can download it instantly.
Once you have entered all the necessary details, go through everything and click on "Preview" below, if you want to see what the list will look like. Otherwise, click "Save and Continue."
Your item is now listed, and you can add more items if you want by clicking Add List. Otherwise, click Continue to save and continue
Enter payment details
The next step is to add your bank account so that Etsy can withhold your earnings and add a credit or debit card to your account Pay Sales Fees
First choose your home country
Enter your bank details next
Afterwards you will receive information such as your name, postal address, Your date of birth and the last four digits of your social security number.
On the next page, enter a credit or debit card. Pay your sales fees. Once you've filled out everything on this page, click on the "Open your shop" button below
Other steps to take
At this point, your Etsy shop is live and ready to go go. However, there are a few more things you should do to make your Etsy shop more attractive to potential customers.
In the dashboard, click the pencil icon next to the name of your store in the bottom left corner.
From here you should add more details to your shop, including uploading a shop logo, adding a shop title, and entering the location of your store. This makes your Etsy shop more legitimate for buyers. There is also a section "About" that you can fill out if you want.
This guide is really just meant to get started. There is a whole lot more to learn about Etsy, including SEO optimization, marketing your shop and more. But hopefully that gives you at least the right boost to get you off the grid and into the race.
Credits: JustStock / Shutterstock