If you're a regular Facebook customer, you've probably seen your share of ads for some "amazing" tech products that have "blown away" users and are now on sale for "incredible prices."
In most cases, these ads are accompanied by some pretty responsive videos and a hard to skip "buy now" button.
My advice: Think before you knock. Not all of these products are new, unique to Facebook or especially good deals.
Hey, I know this drone
Recently, for example, I discovered an ad (top) that offered "The Ultimate Gadget" ̵
In addition, around 35,000 Facebook users had "liked", "loved", or "enthusiastic" this post. Sure, that must be an incredible deal.
Curious, I checked to see the price and landed at the counter at Cyber Deal Today. Its 50 percent price for the drone: $ 89.99
With all the features and the admittedly impressive demo video accompanying the ad, this could actually be a good thing.
That's not it. I know Baby Elfie offers. I shared Baby Elfie offers. This, sir, is not a baby elfie deal. In fact, look no further than Amazon and you can find this exact drone – bundled under its full name, the JJRC H37 Baby Elfie – with two extra batteries and a carrying case for only $ 48
What's going on here? Marketing, plain and simple. Cyber Deal Daily created an effective Facebook ad for a product that seems like a good buy to the uninformed. And when you see the "normal" price drop from $ 179.99 to $ 89.99, you can not help thinking that you're making an incredible deal.
Note for yourself: Make a Facebook ad for a cool tech gadget, load double, retire to the tropical island.
I've seen similar ads and videos for other gadget products: LED valve caps, dashboard phone mounts and so on. In any case, the Facebook seller has charged more than you would otherwise pay, at least if you buy something.
For example, the NATO mount is a universal dashboard mount with a self-adhesive magnetic plate and two steel plates that you attach to the back of your phone (or in your case). Price for one: $ 19.99. I checked Amazon for the same product and, in fact, it was there $ 19.99 too.
But the NATO mount is virtually identical to dozens of similar products – including that of WizGear, which sells for $ 8.99.
The LED Valve Caps? A Facebook seller charges $ 21.99 for a set of six; Without breaking a sweat, I found a 20-pack (!) Of the exact same product for $ 15.99.
So, yeah: The moral of the story is, if you see something that you like on a Facebook ad, do not let the breathless enthusiasm ("This product has changed my life!") Or claims of total novelty influence. Instead, look up other online stores and look for the same thing. Chances are you'll find it, and probably for a lot less.
: Follow Rick's Incredible Daily Business Here at CNET
Originally posted on April 25, 2017.
Update, August 8 : New information added.