FOMO does not just apply to your personal life: Advertisers have exploited their fears of missing out to sell their products for decades. If you buy X right now you'll be so much happier. If you do not buy X right now, you'll never find happiness. It's a basic principle used in marketing to make you think about something, even more potent when paired with aspirational photos and influencers on social media. But there are ways to combat this FOMO and keep advertisers out of your life and wallet.
FOMO results from social isolation or rejection contribute to feelings of anxiety and depression, according to Professor Deanna Barch, chair of the Department of Psychological & Brain Sciences at Washington University.
19659008] While they are doing the same things, they have drastically increased over the last decade, thanks to our smartphones and social media. Five billion people own mobile devices worldwide, according to data from Bank My Cell. The devices are inand advertisers know it.
"Stern is a FOMO engine." Adam Alter, associate professor of marketing at New York University's Stern School of Business, said in an email.
This can be difficult to deal with. But social media FOMO gives advertisers the ability to convince them to buy things on a new level.you see. This is mixed with pictures of your cousin's tropical vacation and your friends are happy with your picture. Instagram posts and catch your eye.
To make matters worse, it seems like almost any product you are looking forlater. This gives you a great deal of social networking opportunities.
How advertisers use FOMO to buy things
Most ads rely on cultivating a sense of urgency and attractiveness to customers. You might see a deal with a ticking clock – you only have 24 hours to take advantage of this deal! Clicking that flashing discount could make you sign up for a membership.
Mix these factors in the promise of only a "limited number of products" and it's a powerful combination. The more scarce a product is, the more it gets to people, "said.
"Scarcity in and of itself is a source of value because it means you can not have that other people," said Alter. "Missing out – or the fear of missing out – plays on scarcity." They seem to be playing for the better
In addition, companies often blend FOMO with influencer marketing, a growing space that is expected to reach $ 10 billion by 2022. I know I spend more time on a "real person" testing a product and giving it a quick review instead of a more traditional commercial. And I'm not alone – research shows audiences consider influencers to be more authentic than brands. In reality, today's influencer advertising is not very different from traditional commercials. It just feels more accessible, since it's on our phones and gives brands a human face.
The best parts of people, the best parts of people, just noticed, like our friends, influencers and brands the house is clean, the sun is shining – and if you use this product too, you'll have those things too!
How to Avoid FOMO
Understanding that FOMO is being used as a marketing tactic is part of the battle in getting past it, said Elder. If you know the tricks marketers use, you can take a moment to think before you make an impulsive, FOMO-based purchase.
FOMO loses a lot of power.
Doing your own research can also save you anxiety and cash. See if there is any other product selling the product. You might find that there's actually a time limit on the sale, there's better price somewhere else or you like a different company's product better.
When you're buying something on a website, you do not need the company to sign up for anything you do not want or need. You've probably seen this before: You're on a website and a discount offer. To encourage you to click "Yes," the "No" option might read something like "No, I do not want to save a ton of money."
Other times, the site requires your email address, even if you know that you're just going to use it this one time. You sign up, with every keystroke imagining the endless emails from the site flooding your inbox. Do not fret –at the bottom of the email. It's also OK to make an email. That way, your main inbox is hacked with advertising nonsense (and it's hacked in one of those sites).
FOMO-based ads, so you can check out a number of digital wellness tools at your disposal today, in app form or built into your devices.Instagram, and others have incorporated over the last year.
Technology consultant Tchiki Davis, who studies wellbeing technology, says digital tools are helpful, but it also helps to have some introspection.
"Why do we even get that feeling?" Are we feeling lonely? Or are we feeling anxious or sad, or is there some sort of emotional motivator that gets us to buy things, or to do things that we do not normally do or that we are not invited to? " she said.
Ultimately, Davis encourages people to question the true root of their FOMO and what emotions drive their behaviors.