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Home / Tips and Tricks / Illumix Comes from Stealth with $ 8.6 Million Financing to Build a Mobile AR Gaming Platform From the Ground up «Mobile AR News :: Next Reality

Illumix Comes from Stealth with $ 8.6 Million Financing to Build a Mobile AR Gaming Platform From the Ground up «Mobile AR News :: Next Reality



Apple often cites its tight integration of hardware and software for its success. Startup Illumix wants to do the same for AR games by developing an AR platform for its apps.

Illumix completed a $ 8.6 million seed round of stealth financing on Tuesday, helping the company develop its products and partnerships and build its development team. The company also announced plans to release two AR games in 2019, one with original intellectual property and another licensed by an established franchise.

Both games will use Illumix's own AR platform, which uses computer vision and machine learning to enable environmental understanding in real-time interaction with the player's physical space. The company claims that its AR technology can achieve these capabilities in real time without the need to move mobile devices to pre-map the environment. The custom toolkit will also support shared multiplayer experiences for iOS and Android.

Image via Illumix

"AR will drive The next transformation in the point of view of Illumix Gives People the Freedom to Enter a Greater, More Boundless Reality Illumix takes AR games beyond tabletop or geolocation by more fully understanding and utilizing the space around gamers. "More than just the development of technology, ours Team creates meaningful, compelling and engaging AR user experiences, "said Kirin Sinha, founder and CEO of Illumix.

While her work experience is low, Sinha has some impressive credentials, earning her BA in 2014 in theoretical math, electrical engineering and computer science Massachusetts Institute of Technology and continued her studies at the University of Cambridge, where she graduated in 2015 with a master's degree in mathematics. She also holds masters degrees in London School of Economics and Political Science, where she focused her studies on machine learning, and Stamford University, where she studied business administration. Prior to founding Illumix in 2017, she founded SHINE for Girls, a non-profit organization that promotes interest in mathematics among young women at MIT by combining math with dance.

Venture capital firms Maveron and Lightspeed Venture Partners led the seed round of financing with other participants including Radar Partners, Unusual Ventures, and 451 Media, an entertainment company co-founded by film director Michael Bay (and one likely unconfirmed Candidate for the licensed game by Illumix).

"We met in Kirin A brilliant entrepreneur passionate about creating a world-class gaming studio while redefining what's possible on mobile devices and with augmented reality. We believe That Illumix is ​​perfectly positioned to transform the defining consumer brand into transformative mixed-reality games that will be integrated into people's everyday lives, "said David Wu, Partner at Maveron.

In a blog post, Light The Speed ​​compares Illumix with Apple's ARKit and Google's ARCore and the AR cloud platforms Ubiquity6 and 6D.ai, but emphasizes the vertically integrated approach as an advantage in building AAA quality and the Avoid restrictions such as ARKit's iOS-only multiplayer

Illumix AR technology is able to experience multiplayer experiences, as promised by Niantic, 6D.ai, and Ubiquity6, but have real-time environmental mapping. This example is from Niantic. Image by Niantic / YouTube

Without Pokémon GO Developer To mention Niantic by name, the investor also noted that Illumix will demarcate itself from massively multiplayer MMORPG games instead of locations (19659002) "At Lightspeed is looking for companies that redefine our lives and practices, and Illumix's team and vision, coupled with its bespoke technology, have the power to transform AR beyond novelty and define a new category in interactive entertainment "added Nicole Quinn, Partner at Lightspeed.

So far, the gaming industry has not produced a blockbuster AR hit on Pokémon GO, but that does not mean it works there (19659002) According to the Newzoo Global Games Market report, mobile gaming accounts for half of the total Gambling market and grow by more than 25% to $ 70.3 billion year-on-year. Considering that the consumer segment of AR is, at least for the time being, a mobile game, it seems to be a gain for the participants to support a company that controls their own destiny in terms of the underlying AR technology investors

Do not Miss: Video demo of 6D.ai shows why occlusion is the next big thing for mobile AR experiences


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