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In which unfortunate advertising campaign of the company in 2009 were Facebook friends exchanged for vouchers?



  Burger King Facebook ad example
Burger King

Burger King

In 2009, Burger King ran a social media advertising campaign focused on Facebook. Known as the "Whopper Sacrifice," the campaign was based on a simple premise: you had to "sacrifice" ten of your Facebook friends to get a coupon for a free Whopper burger offer (which benefits around 230,000 Facebook friends), before Facebook stops operating. While Facebook's main complaint was that the way the Burger King app sent alerts (each time you alienated someone, the app sent him a message that they had been alienated for a burger) violated the privacy policies of Facebook violated (alienation alerts are a violation of no), in fact it was the plus of the negative press that drummed the whole event. If Facebook is to be a tool to connect with friends and family, then a tool that encourages you to alienate a few people against a free burger is a bad press.

That was not the end of quirky social media raids for the brand, however. In early 201

4, Burger King's Norwegian department launched a Facebook-driven campaign that encouraged people to differentiate themselves from Facebook if they were not loyal to Burger King fans. Fans who took advantage of the brand and declared themselves "Whopper sellouts" were given a coupon for a McDonald's Big Mac. Although the stunt was rather dubious, it was considered a success by the brand's social media managers as the remaining fans interacted much more frequently with Burger King's Facebook page.


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