We already know that major companies like Magic Leap have launched Augmented Reality for mainstream consumers through wireless partnerships with AT & T, NTT Docomo and SK Telecom.
Now, one of India's leading telecommunications companies has joined forces with a much less well-known AR headset manufacturer to make a piece for the same consumer market. At its annual general meeting in India, Indian mobile giant Reliance Jio presented the Holoboard AR headset on Monday, a device that can be used in conjunction with Jio's new fiber optic service.
The headset was manufactured by Tesseract, a Jio & # 39; s funded startup parent company, Reliance Industries Limited. In terms of design, the holoboard is strikingly similar to the Meta 2 headset and comes with a handheld controller. (AR insiders may also notice that the Tesseract website looks very similar to Magic Leap's original launch site for Magic Leap One.)
During today's presentation, Jio's team demonstrated several use cases for the holoboard, including shopping, education, and entertainment. For shopping, the team showed how to use a user's 3D hologram to preview clothes in various styles and colors before buying.
In the training example, the team used a virtual replica of the solar system to track the path of a spaceship traveling from Earth to the Moon. (In addition, Tesseract shared a video on Sunday showing an animated 3D model of the human heart in AR.)
Finally, the entertainment section of the demo revealed a similar experience to Magic Leaps screens for viewing media, with virtual screens that can be scaled from home television to commercial theater size pictures, and in the user's room are anchored.
Jio Fiber will be launched on September 5, but the company has announced neither a launch date nor a headset price. It has just been pointed out that the device will be available "very soon" at a "very affordable price".
According to Tesseract's website for the holoboard, the device is equipped with a 90 degree field of view h 3D Content is delivered via a curved, semi-transparent optical combiner. The headset manufacturer also claims to develop an AR cloud platform for multi-user experiences and consistent content.
While AT & T's and Magic Leap's pairing is working to find a way for the mainstream future of AR in the context of 5G In the US and beyond, Jio's strategy seems to be in tune with a different path to use a cheaper, but equally bulky headset that could serve as a Trojan horse to bring AR into homes faster.