While Jack Daniel's is one of the most iconic brands in the liquor business, augmented reality marketing is one of a long list of others telling a well-known story in the growing marketing medium.
On Monday, The Company released the AR experience of Jack Daniel's on the App Store and on Google Play.
Equipped with the app and all others In a large bottle Jack (or at least a sharp photo of one) allows users to scan the label and access three AR experiences, including stories about the whiskey namesake, an overview of the distillation process, and a tour of the Lynchburg brand headquarters. Tennessee.
(On at least two occasions I stopped at the I-65 North exit, which would lead to Lynchburg, only to realize that the distillery is still about 60 kilometers away.) The virtual tour of Jack Daniel & # 39; s Hometown is more co. This is convenient than you think.)