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Home / Tips and Tricks / Jack Daniel & # 39; s Joins Augmented Reality's Marketing Area with Interactive Label & App «Mobile AR News :: Next Reality

Jack Daniel & # 39; s Joins Augmented Reality's Marketing Area with Interactive Label & App «Mobile AR News :: Next Reality



While Jack Daniel's is one of the most iconic brands in the liquor business, augmented reality marketing is one of a long list of others telling a well-known story in the growing marketing medium.

On Monday, The Company released the AR experience of Jack Daniel's on the App Store and on Google Play.

Image of Jack Daniel & # 39; s / YouTube

Equipped with the app and all others In a large bottle Jack (or at least a sharp photo of one) allows users to scan the label and access three AR experiences, including stories about the whiskey namesake, an overview of the distillation process, and a tour of the Lynchburg brand headquarters. Tennessee.

(On at least two occasions I stopped at the I-65 North exit, which would lead to Lynchburg, only to realize that the distillery is still about 60 kilometers away.) The virtual tour of Jack Daniel & # 39; s Hometown is more co. This is convenient than you think.)

Cover Picture about Jack Daniel's / YouTube

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