- Democratic presidential candidate Joe Biden is launching a $ 47 million digital campaign aimed at members of the military.
- The massive relaunch of the advertising takes place in the midst of a bomb report in which President Donald Trump privately referred to fallen US soldiers as “losers” and “fools”.
- The ads are for voters who live near military bases in five swing states: Wisconsin, North Carolina, Florida, Pennsylvania, and Arizona.
- The Biden campaign originally ran ads in January showing Biden interacting with members of the military. These ads are just one facet of the $ 47 million campaign.
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Joe Biden is restarting an advertising campaign for members of the military, according to his campaign, after President Donald Trump privately described fallen US soldiers as “losers”
The President made these comments to explain the reason for his canceled visit to the American Aisne Marne Cemetery outside Paris in 2018, according to the report published in The Atlantic. Hundreds of American soldiers lie here who were killed in action in World War I.
“Why should I go to this cemetery? It’s full of losers,” Trump said of the trip, according to The Atlantic.
In a separate conversation related to the trip, Trump referred to dead Marines as “morons,” The Atlantic reported.
Immediately after the report was released, Trump’s remarks were heavily criticized and Biden uttered some of the strongest words against her.
“If what is written in The Atlantic is true, it is disgusting and confirms what most of us believe to be true: that Donald Trump is unable to assume the role of president and be in command of the chief,” Biden said during a press conference last week.
The Democratic presidential candidate has continued his criticism and restarted a $ 47 million advertising campaign on various TV, digital and radio platforms.
In January, Biden posted an ad entitled “Protect Our Troops” in which Biden interacted with members of the military, including his late son Beau. This ad ran across multiple platforms in five swing states over the weekend: Wisconsin, North Carolina, Florida, Pennsylvania, and Arizona. This ad is just one facet of the $ 47 million campaign.
The relaunch will be an attempt to reach voters who live near military bases in key battlefield states.
In addition to buying the ad, Biden tweeted a video on Friday in which Trump was beaten up for his comments.
Less than a minute long and completely wordless, the video provides a series of impressive images of tombs where US soldiers lie. Each burial site was one Trump did not want to attend for ceremonies to honor those who had died in the service.
Images of the graves and the marching soldiers are superimposed on the video with the president’s remarks, as reported by The Atlantic.
– Joe Biden (@ JoeBiden) September 4, 2020
“If you don’t respect our troops, you can’t lead them,” the video ends.
When Biden spokeswoman Rosemary Boeglin reached for comment, she made the following statement to Business Insider: “Joe Biden understands the sacred duty of a commander-in-chief and to lead our forces you must respect it.”
“As part of a military family, Joe Biden knows the sacrifices of our troops and our military families across the country and wants to send a message that he will never take this commitment lightly,” Boeglin continued.
Trump vehemently rejected The Atlantic report, calling it “false news”.
“I would be willing to swear by everything I never said about our fallen heroes,” Trump told reporters on Thursday.
However, news reports released over the past four years have shown that in the past Trump has belittled those who serve and found ways to avoid being drafted into the military.
According to a national survey average by Real Clear Politics, Biden is still ahead of Trump by around 7 percentage points.
The White House did not immediately respond to a request for comment from Business Insider.
When Tim Murtaugh, director of communications for the Trump campaign, rejected claims that the president had labeled fallen soldiers as “losers” and “fools”, saying that several people like “Trump critic John Bolton who was there too “said he had never heard the president say the alleged things. “
“President Trump shows his awe of the men and women of the military by rebuilding the military, raising wages and improving health care for veterans by expanding choice, increasing quality and holding the VA system accountable,” added Murtaugh in his statement.