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Home / Tips and Tricks / L & # 39; Oreals Rochet Leads AR30 Influencers & Magic Leap by NR30 to L.E.A.P. Con «Next Reality

L & # 39; Oreals Rochet Leads AR30 Influencers & Magic Leap by NR30 to L.E.A.P. Con «Next Reality



This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, focusing this chapter on influencers in the industry. Coincidentally, a company with a representative of the NR30 AR Influencer, Magic Leap, monopolized the augmented reality spot this week with its LEAP conference. While Magic Leap introduced a wealth of apps and future AR experiences during its keynote, the company announced an expansion of availability for the Magic Leap One and deepening its relationship with one of its strategic investors, AT & T.

AR and VR headset makers entered into a round of financing that will enable their device to be launched with industry-leading screen resolution, and Snapchat made a play for the streaming TV market with augmented reality ,

L & # 39; Oréals Lubomira Rochet Tops NR30 Influencers

AR Influencers are those who pioneer augmented reality experiences from marketing and business use cases to new ways to tell stories or create art , achieved. They are introducing new ways to use AR for work and play, and to train developers on how to build experiences for new platforms. These factors set the standard for ethics and morals in this area. They lead and inspire many others to follow her.

As an emerging field, augmented reality influencers are now more critical than in the next few years. The field of AR-influencers is not exactly a blank canvas, but it still contains more empty space than a crowded, colorful basket of individuals like those found in the mobile world.

Nevertheless, these pioneering AR influencers show where the technology is heading and, more importantly, where should go …

Next Reality and L & # 39; Oreal

REALITY BITES : While there are a number of companies working on AR cloud platforms, Ubiquity6 is strengthening for being one of the leading providers. His last piece of evidence comes when the company was selected to attend the Disney Accelerator Demo Day, which took place on Wednesday.

L.E.A.P. Giving an Outlook on the Future of AR with Magic Leap Lenses

Like many things related to Magic Leap, the launch of the first annual L.E.A.P. The conference had a unique start. The company's CEO, Rony Abovitz, took the stage on Wednesday morning in Los Angeles, greeting the crowd and outlining the mission of Magic Leap.

The Epic Long (three hours!) Keynote Event was a kind of roundtable discussion between Abovitz, Neal Stephenson (renowned science fiction writer and Magic Leaps chief futurist) and John Gaeta (a veteran of the Matrix franchise and Magic Leaps senior vice president of creative strategy).

And that was just the beginning. Continue reading for all the apps, products and AR experiences that Magic Leap and its content partners have worked on …

Image on Magic Leap

REALITY BITES : Directly behind LEE.AP Conference comes the Augmented Reality Expo Europe. The organizers of the event highlighted the 10 moderators who will most delight the augmented and virtual reality enthusiasts.

Magic Leap extends its delivery footprint to 50 available states

One of the main criticisms of modern augmented reality headsets such as Magic Leap One and HoloLens is the price – they are quite expensive compared to most consumer devices ,

Well, now is part of this pain for those who want to pick up a Magic Leap One, as the company has just announced funding An option that allows anyone with a monthly price of $ 96 to progressively get into the full Ownership of the device.

Continue reading How to get your device in hand and how it works … [19659022] Market Reality: L & # 39; Oreals Rochet Leads AR30 Influencers & Magic Leap by NR30 shows its own LEAP influence Con ” width=”532″ height=”532″ style=”max-width:532px;height:auto;”/>

Picture of Bryan Crow / Next Reality

REALITY BITES : Adding an AR component to a product does not mean it fits in with any marketing campaign or that it will be successful. Designer / developer Angelica Ortiz highlights some of the AR apps that do it right, and gives campaign planners tips on how to decide if AR is the right tool for the job.

AT & T Presents DirectTV Now App for Magic Leap One

Magic Leap and AT & T have uncovered several parts of their mysterious relationship today. According to John Donovan, CEO of AT & T Communications, the company plans to launch a beta version of DirectTV Now for the Magic Leap One in 2019.

The announcement came on Wednesday at the stage of L.E.A.P. Conference in Los Angeles together with Magic Leap CEO Rony Abovitz and Magic Leap Chef Product Officer Omar Khan.

Continue reading to see what DirecTV looks like now on Magic Leap One and learn another new development that will make Magic Leap staff and developers in Florida look forward to … [19659029] Market Reality: L & # 39; Oreals Rochet Leads NR30's AR Influencers & Magic Leap Show Their Own Impact at LEAP Con ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>

Magic Leap / AT & T Image

REALITY BITES: Loud According to a report from Intel, the mobile industry should earn $ 1.3 trillion through the use of 5G network technologies. The report also predicts that approximately 90% of 5G traffic will come from video, with advanced and virtual reality becoming a growing category for content publishers to reach consumers.

Varjo prepares to release the AR / VR headset 19659005] A $ 30 million Series B round will allow Helsinki-based startup Varjo to launch its Augmented and Virtual before the end of the year Reality Headset with "human eye resolution" on the market.

The investment will be an extension of Varjo's hardware and software teams from 80 to more than 200 employees next year and the worldwide launch of the VR headset in the fourth quarter of 2018 with an AR add-on within the first half finance the year 2019. 19659002] Keep reading to find out what "human eye resolution" means and why this could represent the next step in the corporate adoption of AR …

REALITY BITES : Designer Marvin Stracke wrote his Bachelor's thesis on intelligent transport systems. And while autonomous vehicles are the future, Stracke notes that augmented reality will still play an important role, as spatial imaging is a prerequisite for digital transport systems

Snapchat goes into the original programming with AR-enabled TV shows [19659005] Snapchat is in the ranks of Netflix, Hulu, Amazon, YouTube and Apple in the trend to streaming original programming, but with a twist that remains true to its roots.

Three of the company's new shows debuted Wednesday in the Stories section of the Snapchat app for iOS and Android. Called Snap Originals, the slates of the programs consist of scripted shows and vertical alignment documentation, with augmented reality experiences integrated into multiple shows.

Continue reading to learn more about the shows, how Augmented Reality fits in with them, and what makes Snapchat's immersive storytelling different …

Next Reality reviews the latest headlines every Friday the financial side of augmented and mixed reality. This weekly Market Reality column includes financing announcements, mergers and acquisitions, market analysis and the like. Check out earlier editions of Market Reality for more news that you might have missed.

Cover picture about Adario Strange / Next Reality

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