قالب وردپرس درنا توس
Home / Tips and Tricks / Launch of Alcohol Delivery Drizly works with wine brands to deliver intoxicating AR experiences through the DrinkAR app «Next Reality

Launch of Alcohol Delivery Drizly works with wine brands to deliver intoxicating AR experiences through the DrinkAR app «Next Reality



The landscape of augmented reality marketing is growing by the month, with Hollywood and the cosmetics industry leading the way.

However, the alcohol industry is increasingly developing interesting ways to bring in its liquid goods. Virtual space, the latest example being the DrinkAR app.

Working with Drizly, an app-powered alcohol shipping service, three wine brands now have the ability to activate their brands via AR by simply scanning the label on the bottle via the DrinkAR app (iOS and Android).

AR hides in your local bar. Image by Adario Strange / Next Reality

The wine cellars Frontera (Chile), Trivento (Argentina) and Casillero del Diablo (Chile) each offer something completely different and surprisingly interesting at AR.

Trivento's Experience You're put into an interactive football game in an open-air stadium (the open-air stadium is your real environment) so you can use your smartphone to score points between a goal flanked by two bottles of wine and guarded by a tiny goalkeeper.

Images by Adario Strange / Next Reality

Similarly, the Casillero del Diablo label immerses you in a virtual wine cellar, where an old-school projector radiates the brand's latest advertising campaign onto one of the walls.

Image by Adario Strange / Next Reality

However, the most useful AR experience comes from Frontera, which gives you one of a kind short scan of the label presented with a menu of beverage recipes. If you click on one of the recipes that are in your real room, the objects will be animated and actually guide you through the process of making a special drink Experiences via the DrinkAR App ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>

Image by Adario Strange / Next Reality

With every DrinkAR experience, users have the opportunity to order the wine through Drizly.

"We look forward to working with these innovative wine brands." Drizly is part of their industry-leading consumer-oriented technology, "said Liz Paquette, Director of Brand at Drizly," The culmination of each brand's augmented reality experience in the convenience of home delivery at the highest level, so fans can pour a glass of Casillero, Trivento or Frontera wine as needed. "from In-Home Supplies.

– Liz Paquette, Drizly

Overall The liquor industry has experimented only with AR, especially beer cans and wine labels, which have relatively simple interactions, but these South American wine implementations go even further and show the true potential of commercializing liquor brands over AR to the mainstream audience.