The landscape of augmented reality marketing is growing by the month, with Hollywood and the cosmetics industry leading the way.
However, the alcohol industry is increasingly developing interesting ways to bring in its liquid goods. Virtual space, the latest example being the DrinkAR app.
Working with Drizly, an app-powered alcohol shipping service, three wine brands now have the ability to activate their brands via AR by simply scanning the label on the bottle via the DrinkAR app (iOS and Android).
The wine cellars Frontera (Chile), Trivento (Argentina) and Casillero del Diablo (Chile) each offer something completely different and surprisingly interesting at AR.
Trivento's Experience You're put into an interactive football game in an open-air stadium (the open-air stadium is your real environment) so you can use your smartphone to score points between a goal flanked by two bottles of wine and guarded by a tiny goalkeeper.
Similarly, the Casillero del Diablo label immerses you in a virtual wine cellar, where an old-school projector radiates the brand's latest advertising campaign onto one of the walls.
However, the most useful AR experience comes from Frontera, which gives you one of a kind short scan of the label presented with a menu of beverage recipes. If you click on one of the recipes that are in your real room, the objects will be animated and actually guide you through the process of making a special drink Experiences via the DrinkAR App ” width=”480″ height=”480″ style=”max-width:532px;height:auto;”/>