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Home / Tips and Tricks / Layar founders hope to repurchase businesses in Blippar Asset Sale «Mobile AR News :: Next Reality

Layar founders hope to repurchase businesses in Blippar Asset Sale «Mobile AR News :: Next Reality



After the British version of bankruptcy occurred last month, Blippar's assets are up for sale and bidding ends today.

But now that Blippar's story is almost over, a surprising twist on the company's history has begun – the founders of Layar, which was sold to Blippar in 2014, are one of Blippar's assets.

Following the sale of their startup to Blippar, founders Raimo van der Klein and Maarten Lens-Fitzgerald were very unhappy with their displeasure with Blippar's transaction and business strategy in 2017 over their desire to buy back Company is documented.

Image of Layar / YouTube

You have your chance.

In an email to Next Reality, Layar van der Klein's co-founder confirmed that he and his partner Lens-Fitzgerald, who are currently running a startup called Teamily, have submitted an offer to repurchase the Layar app and its image recognition technology. And while the AR landscape has changed dramatically since the founding of Layar in 2009, van der Klein's goal is to create a new impact.

Asset Manager Hilco Streambank takes over the sale, which includes Blippar's brand and AR platforms and apps, including computer vision-based technology, patents, brands, websites, domains, and even their social media accounts, as well as the Layar brand and the stand-alone AR platform. The bid deadline ended on Friday at 11am (Eastern Time). The final sales process started on Tuesday, January 15th.

Image of Layar / YouTube [19659006] "One of the scenarios is to focus on smart glasses," said van der Klein. "I am in touch with the management of some Smartglass companies and there is a general interest."

Unfortunately, for every duo, interested companies have the opportunity to buy Layar. For example, Snap, Inc. allegedly promoted a takeover of Blippar, and Layar would certainly fit in with its AR platform.

While it's daunting to see Blippar, Meta Company and ODG go there's enough money in the AR industry for other companies and entrepreneurs to get to the bottom of the AR- created by these failed companies. Technology.


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