During the recent Augmented World Expo (AWE), we had the opportunity to test the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience from then on was very steep.
In the meantime, Vuzix continues to track both enterprise and consumer customers with Vuzix Blade. The new partnership provides a solution for the security market and an advertising business that sweetens potential customers' end users.
Finally, the web-based AR continues to grab the attention of advertisers, and Toyota chooses the 8th Wall web-based platform for its AR advertising campaign. It's no wonder that Blippar has decided to use the web-based AR to return to the AR industry.
Lenovo's Enterprise AR Headset Fails
There are certain brands in the technology sector that you need. Whether it's a long track record of decades or innovations that blow you away, some technology names create a rare kind of brand value among users who are hard to earn.
That's why we're not pleased to say that the Lenovo ThinkReality A6 augmented reality headset delivers a very bad experience in almost every aspect, despite the company's history of high-performance technology offerings.
Read on to find out why the Lenovo ThinkReality A6 is coming In AR's corporate ambitions not far enough …
REALITY BITES: Looking to deploy its 5G network, AT & T has become a major augmented reality booster, as guest speaker at AT & T Shape conference showed. Rony Abovitz, CEO of Magic Leap, will speak with John Donovan, CEO of AT & T Communications, about Magic Leap's Magicverse ecosystem (followed by a Magic Leap sponsored 80s party), while representatives of Niantic & WB Games will feature the upcoming title of Harry Potter: Wizards Unite in the context of the future of AR games.
Vuzix tracks security market with Blade & Tests lower consumer market
Maybe it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a cop would wear, but a new partnership with an AI software company does Wearable perfect for law enforcement. The iFalcon Face Control Mobile System combines NNTC's facial recognition software from Dubai with Vuzix blade smartglasses and a portable computer package as an integrated solution for police and security officials.
In the meantime, After North lowered the basic price of Its fuse-based smart glasses Vuzix is currently testing the waters at a lower price for its Blade smart glasses. As part of the "Dads and Grads Summer Spree" campaign, Vuzix is lowering the price of its consumer smartglasses by 30% to $ 699. For US customers, shipping is free for a limited time.
For more information, click here Vuzix # Advance to the law enforcement and security market. Then read on how Vuzix makes Blade more attractive to consumers …
REALITY BITES: Vuforia Mother PTC has taken some steps to base its AR offerings on its customers. In addition to investing in and partnering with Matterport, the company recently acquired augmented reality app developer TWNKLS.
Toyota Launches AR Advertising Campaign on 8th Wall's Web AR Platform
While Toyota is considered the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nevertheless, Toyota can compete with a web-based augmented reality advertising campaign for Corolla 2020.
The campaign, conducted by Conill advertising agency and 8th Wall's web-based AR platform, will provide Hispanic customers with mobile ad banners in the US. The campaign is limited to Android devices for the time being, though Conill plans to extend the experience to iOS users later this year.
Read on to find out why Toyota has opted for a web-based AR advertising experience and why 8 Wall fit the bill …
REALITY BITES: According to analyst Michael Levine of In the Pivotal Research Group, Snap, Inc. reports an increase in user growth due to the strength and popularity of its Augmented Reality experience. However, even a technical advance in the field of augmented reality did not affect the flawed film X-Men: Dark Phoenix . Twentieth Century Fox used a Shoppable AR lens to sell tickets, but the film had the worst opening weekend of any X-Men movie.
Blippar builds web based AR platform for advertisers
Brothers Bling "Blippar bought out of bankruptcy, the mobile augmented reality company returns to the business with the addition of its platform to web based AR capabilities.
On Thursday, Blippar announcing that an update of its Blippbuilder AR platform is planned will include WebAR, a toolkit for developing web-based AR experiences that customers can access through web links or QR codes.
Continue reading to learn more about Learn about WebAR and learn how Blippbuilder is positioned to make a comeback by adding Blippbuilders …
REALITY BITES: Unity Technologies has entered the notorious fraternity of technology companies (including Google, Magic Leap, Upload VR and others) accused of inappropriate workplace behavior s A former executive has filed an action against the company for being sexually harassed by John Riccitiello, CEO of Unity.
Next Reality reviews every Friday the latest headlines on the financial side of augmented and mixed reality. This weekly Market Reality column contains funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.