Snapchat continues to deepen its customer list with the launch of the Shoppable AR Lens, with apparel giants Levi & s and Disney being the latest brands to scale the ecommerce platform.
Accessible via a snapcode at
Twitter and in the business of Disney Springs Levi's, the augmented reality experience puts a virtual Mickey Mouse denim cap on with a smile from the user one that triggers background and foreground effects within the frame.
Images by Tommy Palladino / Next Reality  For the rear-facing camera, users can project a 2D sticker of Mickey Mouse himself into their surroundings, along with a lit "catwalk" on which users can move Mickey back and forth. However, this is just a placeholder, as the prompts on the screen cause the user to find a face.
Once users have experimented with augmented reality, they can click on the "Buy Now" button to buy the hat $ 25. The limited-edition cap celebrating Mickey Mouse's 90th birthday is available exclusively at Snapchat.
images by Tommy Palladino / Next Reality Consisting of 98% cotton and 2% elastane, the adjustable one-size cap comes with same day delivery to select Orlando zip codes (though hotel reception fees may apply), while all other US addresses receive a free two-day shipping to be able to enjoy.
Introduced in April with the early access partners Adidas, STX Entertainment, Clarion and King, the SHARPABLE AR Lens makes it possible to embed e-commerce promotions such as buying items directly through Snapchat, visiting other websites or installing apps right in their individual AR experiences.
images via Levi & # 39 ; s / Twitter Snap
Snapchat may now include New Balance, the World of Warcraft franchise from Blizzard Entertainment, and musical performers Drake, Nicki Minaj, and Ariana Grande among its youngest Shoppable AR customers.
Between Shoppable AR, its sponsored AR experiences, and its new visual search functionality, Snapchat aims to be the AR advertising target of choice for the biggest brands. Despite these offers, reports of a continued decline in user growth may impact the company's ability to convince advertisers to spend their marketing dollars on the platform.
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