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Home / Tips and Tricks / LG Expands South Korean TVs with Augmented Reality Commercial Ads «Next Reality

LG Expands South Korean TVs with Augmented Reality Commercial Ads «Next Reality



The South Korean company LG, best known for its mobile phones and televisions, has been quieter in the US compared to the country's own efforts.

The company now adds 3D advertising to its Augmented Reality features in spring LG's telecommunications subsidiary LG Uplus and startup Eyecandylab have launched an app that works with two Korean home shopping channels The U + AR Shopping App is for iOS and Android available in South Korea. Viewers who select live home shopping channels can use their smartphone cameras to display text bubbles and 3D images for specific products. The footage then causes the smartphone to present the object via AR at home so that the user can rotate, place and buy it.

Some users have a very good reason to download the app: LG Uplus & # 5; 5G subscribers You can get a 5% discount on items, but you must have an ARCore or ARKit compatible smartphone to use the app

In addition to launching the AR service through its app, LG Uplus is also trying to sell the mobile data-over-steroids service that runs this type of advertising faster ̵

1; 5G. The company is currently in the midst of a 5G duel with local wireless competitors such as SK Telcom, which, in collaboration with Samsung, have launched 5G-enabled televisions, smart offices and video streams. With all these activities, it's no wonder that South Korea has the most 5G users.

Korean instructions from the Android version of the AR app. Images from LG / Google Play

Similarly, in the US, wireless giants AT & T and Verizon are fighting for top spot in the 5G range. In fact, AT & T recently complained about Verizon's "first to 5G" ad. AT & T has also strengthened its 5G advertising skills by offering, for example, 5G-enabled experiences at football stadium kiosks.

As mobile phone companies are arguing about the new AR landscape, smaller, digital native brands are miles ahead of customers with 3D object previews. In 2017, Amazon introduced its AR View, which lets users view 3D versions of items found in their smartphone app. Companies like Houzz and CGTrader have also previewed augmented reality for products like furniture to help potential buyers. Picture of eyecandylab / YouTube

In the case of the LG Uplus app, the experience only works for objects seen on TV, which puts them in a completely different class. Still, it sounds a bit like what we've seen before: We Are TV is a smartphone-enabled augmented reality app that plays popular TV shows in France. The developers plan to offer in-app purchases.

In the past, the best AR innovations have relied on high-quality, often impractical headsets that are out of the question for most mainstream customers. And the mobile AR via smartphone only really comes into its own now.

Could an app that works with our old televisions be an elegant remedy to drive AR's global mainstreaming? The companies behind this particular launch seem to believe so. Over the next few years, televisions may prove the easiest way to send augmented reality ads to less-savvy consumers in many homes.


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