Snapchat enjoys a high field goal percentage when it comes to securing the cinema studio business with its sponsored augmented reality experiences, the latest coming from the basketball film Uncle Drew
Lionsgate and Advertising Partners Pepsi are running not one but two AR experiences to promote the film. One is Lens' traditional face mask, but this one uses Snapchat's background segmentation technology to bring the user into the hair, glasses, and hoodie of the title character.
The other experience uses Snapchat's latest snappable format for games and multiplayer. User experiences that Snapchat has recently extended to advertisers. The goal of the game is for users to open their mouths when the shotgun is green to shoot a shot.
To get back into the basketball jargon, Snapchat is currently burning with movie marketing. Studios have called Snapchat to promote Avengers: Infinity War and Incredibles 2 . But studios also use a multiplatform approach when advertising their films:
The latest Friendmoji experience takes users to the zoo keeper outfit by Chris Pratt Juraworld : Fallen Kingdom . (Although it's not a sponsorship, Snapchats Bitmoji AR tends to capitalize on what the public zeitgeist currently captures.)
This looks like the confirmation we were looking for: movie fans can now go on a burdensome turn AR designed build experiences for most major movie opening weekends until further notice.