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Home / Tips and Tricks / Live Nation & Hyundai Introduce Augmented Reality Experiences for Concert Visitors at the Music Midtown Festival «Mobile AR News :: Next Reality

Live Nation & Hyundai Introduce Augmented Reality Experiences for Concert Visitors at the Music Midtown Festival «Mobile AR News :: Next Reality



For those who are about to rock, Live Nation welcomes you now with Augmented Reality.

This week, the live entertainment giant presented a series of AR experiences at the Cannes Lions Advertising Festival of Creativity in France, and music festivals and their sponsors can use their mobile apps to motivate attendees.

Among the offerings is "AR Livestream", with which music fans who are not present, can see live performances in their own environment via a virtual, four-sided screen Jumbotron, "VIP Access", which gives users a live view of Backstage, soundboard, and other areas that typically require a laminate over a 360-degree video, and "AR Fest Lens," which delivers a virtual lineup when festivalgoers attract attention to smartphones at any given time.

Image of Live Nation ission, "with which users can play set sets between sets, and" AR Photo Opp, "which offers Snapchat-like photo filters to disguise their selfies in the Mosh Mine.

" More than 90% of live music fans around the world are global, brands can enhance the live experience, and augmented reality offers endless possibilities, "said Kevin Chernett, executive vice president of global partnerships and content distribution at Live Nation, in a statement "The ability to foster culture through creativity while adding value to the fans enables brands to increase their expectations of live music events."

Image via Live Nation

Hyundai will be the first sponsor of AR experiences in September with support from the advertising agency Innocean USA premiered at the Midtown Music Festival in Atlanta. The carmaker will take the opportunity to promote the new 2020 Sonata. According to a Live Nation spokesman, the festival's mobile app (available on iOS and Android) will include AR Livestream, VIP access and Fest Lens experiences.

"The 2020 Sonata is Hyundai's most technologically advanced sedan ever to be built Collaborating with Live Nation to leverage the latest AR technologies to enhance the fan experience is perfectly matched," said Dean Evans, CMO of Hyundai Motor America , "Our mission within the partnership is to naturally integrate the Sonata and its world-class design and features into the AR experience, as festival attendees appreciate it."

Live Nation Image

Whether good or bad, smartphones are ubiquitous at concerts as fans record photos and videos of performances share their experiences through social networks. The camera's flashlight has even replaced the cigarette lighter held in the air during the classic rock ballad.

With Augmented Reality, Live Nation and its corporate sponsors now have the opportunity to engage in this experience, instead of letting Snapchat or Facebook have fun.

Do not Miss: The Future of Augmented Reality Mainstream Adoption


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