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Home / Tips and Tricks / Liverpool Soccer Fans Can Try Team Uniform in Augmented Reality with New Balance Snapchat Lens «Mobile AR News :: Next Reality

Liverpool Soccer Fans Can Try Team Uniform in Augmented Reality with New Balance Snapchat Lens «Mobile AR News :: Next Reality



New Balance helps fans of Liverpool FC (FC) with an augmented reality experience in Snapchat as they look in the team's new kits.

The Lens uses background segmentation to place the user's environment through a virtual stadium and a full-body mask to place the team's jersey (or kit, in the language of the football world) on the user's torso. Meanwhile, the anthem of the team plays in the background.

Pictures of Grant Shepherd / Twitter [19659006] "This unique New Balance Snapchat experience allows football fans to authentically capture their passion and spirit for the sport and how they feel when they pull on the LFC shirt," said Pat Cassidy, Senior Global Marketing Manager at New Balance SGB ​​Media.

Experience leverages Snapchat's new Shoppable AR platform, which augments augmented reality lenses to make it easier to incorporate calls to action in AR experiences, in which case fans can buy the product online [19659008] Liverpool football fans can test the team's uniform in Augmented Reality with New Balance Snapchat Lens [19659009] Liverpool football fans can try the team's uniform in Augmented Reality with New Balance Snapchat Lens ” width=”222″ height=”222″ style=”max-width:532px;height:auto;”/>

The competitor of New Balance, Adidas, was a startup partner for Shoppable AR. Images via Snap, Inc.

For Liverpool, this is not the first AR experience on Snapchat. Last year, the team offered the fans a virtual face painting Lens. Nonetheless, it's something that the team and its passionate fans can enjoy while New Balance tries to move some units.

"Our gear is not just something we wear" It's part of our squad, "said Jordan Henderson, Liverpool FC's first-team captain, in the same report." We are very proud of the LFC Home Shirt, it means more to us than you can imagine. After all, the Liverpool Football Club is like no other. I have no doubt that our fans will love the new kit and will be proud to support us in the coming season.

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Cover image about ShakeFrog / Flickr


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