I've had a few days to live with the Magic Leap One and it's time to finally catch some thought as someone who has been following this company for almost five years.
Let's go straight to the heart of the matter: Magic Leap One is not a flop. Not in terms of sales (the goal, for the moment, is the developer), and not in terms of performance and overall experience. This is the best augmented reality I've seen, period.
Does it match the hype that the CEO of the company, Rony Abovitz, has been attracting for years? No, but I never bought that hype. A few years ago, when I met with the company in my old Manhattan office, I grinned for a few hours about how the device worked, how it looked and how it worked. In retrospect, some of the answers proved correct and others not so much. Around that time, I was getting deeper into VR and how it worked and what was technically possible and not possible.
Later, it did not take me long to familiarize myself with the HoloLens, as well as other lower AR headsets and mobile apps. That's why, sometime in early 201
If you've bought the massive hype of Magic Leap, then it's your fault if you stop researching the state of the art in immersive computing.
My point is, if you've decided on Magic Leap's massive hype, it's your fault if you're not investigating the state of the art of immersive computing. If you look around, many developers who work daily on VR and AR are absolutely happy with the Magic Leap One (maybe not satisfied with the price but that's another thing). They know what they are holding in their hands. Many page critics (some of whom have not even tried it) make a splendid statement on Magic Leap for lackluster reviews. But the toughest ratings speak more for the hype generated by Magic Leap, as opposed to the more realistic, incremental step that the device represents.
Sure, I was absolutely "ready" to get out of something completely unexpected in the Magic Leap One surprised and blown away, but I did not "expect" that I would be carried away surprise. I live this stuff. VR and AR are my obsessions. So if I had been surprised I would not have been surprised that I should have wondered. I suspect that many VR and AR veterans had the same, more realistic expectations, and that's why you see them everywhere on Twitter enjoying their Magic Leap One devices.
No, this is not a mainstream consumer hit-level product. It's just too new in many ways, even for VR and AR veterans. I still find out how to make the best experience of it myself. But as a first-generation device, the Magic Leap One is an incredibly polished and sophisticated experience, from hardware to software. In contrast, the HoloLens AR experience offers ghostly, translucent images and such a small field of view (30 degrees horizontally and 17 degrees vertically) that it is difficult for me to continue to search for virtual objects and interfaces. Peeking out of the tiny visual porthole.
As it stands, the fate of Magic Leap is mostly in the hands of developers and a small group of developers.
However, with Magic Leap One, the virtual objects are surprisingly crisp and crisp and in many cases look as real as the VR, which is huge. The spatial audio is also more effective and contributes to the feeling of immersion. In addition, the Magic Leap One has a larger FoV field (40 degrees horizontal, 30 degrees vertical), which makes the experience of the AR headset from experimenting over long periods usable. I can easily see myself watching long videos and other 3D content interacting with this device.
Still, those who played the Magic Leap One's FoV are right, it really limits the full sense of immersion in VR and the disability makes it more like a much better HoloLens than a whole new category of devices , Like some others, the magical jump did not "blown away" me, but I knew how hard it was to do so (remember, no one has that level yet), I was impressed.
The coming days and weeks will tell us more about the device as we test its apps and show you what the experience looks like. But behind the device itself is still the question of whether this was worth several billion investments or not. Well, that's a question that only the market can answer, but what it looks like now is largely in the hands of developers and a small group of developers.
As well as being available in only six cities, the $ 2,300 price tag will simply be too high for anyone but the most successful, cash flow-positive developers who can afford the time and money risk on a new one Taking a device that still has no audience (and possibly never will win) a significant user base). Bigger partnerships with media and entertainment studios are great, but until it's a truly consumer-friendly device, Magic Leap One is at the mercy of the dependable and resourceful community of developers.
But there's one more thing Magic Leap needs to do: Apple Glasses, the rumored AR Smartglasses Apple is almost certainly working, maybe as early as 2021. Apple Glasses are not here yet, but now that Abovitz's magic trick has been demolished, leave some unimpressed, or simply disinterested, many have already begun focusing their attention on counting down the months and years until the Apple glasses eat the AR lunch for everyone.
Abovitz already promises a second, better version of the magic leap device To achieve this, it must be significantly better than Microsoft's HoloLens 2.0, which comes in 2019. Microsoft may be moving slowly, but it's a fast learner, and now that he's got the Magic Leap One, you can expect the next HoloLens to be a beast.
But it's not all darkness and fate for Magic Leap. Users seem to be incredibly satisfied with the device, and in the coming weeks and months we'll probably see some really impressive creations. Nonetheless, Magic Leap no longer has the element of surprise. We now know what it is and what it is not . Therefore, any "magic" promised by Abovitz must be truly transcendental, as the Apple Glasses Countdown has begun, and its shadow looms over the entire AR industry, including Magic Leap.
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