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Home / Tips and Tricks / Magic Leap Books Augmented Reality with Air New Zealand «Magic Leap :: Next Reality

Magic Leap Books Augmented Reality with Air New Zealand «Magic Leap :: Next Reality



If one does not persuade the scenic vistas behind the Lord of the Rings film franchise to persuade tourists to visit New Zealand, perhaps one compelling content considered by Magic Leap One will be the Bring success.

On Thursday, Air New Zealand announced a strategic partnership with Magic Leap. The airline develops immersive content that presents the country as a holiday destination. Under the title "Fantastic Journey in New Zealand" the experience, like the Magic Leap One itself, will be released later this year.

Air New Zealand Image / Youtube

"Air New Zealand is pleased to bring our customers innovative, emerging technologies and a more enjoyable travel experience," says Jodi Williams, Air New Zealand general manager for global brands and content, in a statement. "Our goal with this partnership is to continue to encourage new visitors to experience the wonders of New Zealand with us."

The airline also revealed that the experience is a product of the London-based creative studio Framestore. Just last week, Framestore revealed that it has secretly been working on content for Magic Leap in recent years.

"Magic Leap and Air New Zealand share a common ambition to bring real innovation to everyday life experiences, including air travel," said Magic Leap Chief Business Officer Rachna Bhasin. "As a Magic Leap partner, Air New Zealand is uniquely positioned to to provide the travel industry with revolutionary technology. "

While images of this experience are not yet available, a new commercial gives the airline a glimpse of the lands. The airline wants to use Magic Leap One […]

in addition to ensuring that Magic Lap One shipped this year as promised, the company also announced that it has placed priority on ensuring high quality content will be available as soon as it is shipped.

This latest announcement adds virtual tourism to the list of possible introductory experiences for Magic Leap One, nebe n Apps from the NBA, Sigur Ros, Madefire Comics, and a First Person Shooter Game by Weta Workshop

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