Music theater enthusiasts are about to enter a whole new world of melodic storytelling about augmented reality.
Captivating production company Wilkins Avenue debuts together with their Pollen Music Group the first AR musical with spatial computer lenses of the Magic Leap One this weekend at the Comic-Con Paris.
"Out There" tells the story of Liv, a young girl who lived in her bedroom. She is not agoraphobic, but she longs to explore the world outside these four walls. When the furnishings of her room come to life, she is committed to escaping her limits.
And this is where Magic Leap comes into play the scene. Wilkins Avenue uses the Magic Leap's spatial computing capabilities to bring the animated world of Out There into the audience's physical environment.
In addition, audience movements trigger the reactions of characters and props in the story, making every show of "Out There" a unique experience and conveying the live feel of the theater.
While "Out There" is not to be confused with the song of The Hunchback of Notre Dame The producers call Disney when they talk about history.Thibault Mathieu, the creator of the musical (and CEO of Wilkins Avenue) calls it "a uniquely beautiful entertaining experience, halfway between a space of escape and a Pixar musical In a blog post.
The Disney references are no coincidence, as the entertainment juggernaut in its Pr difference for AR. For this reason, it was no surprise that a Disney property ( Star Wars ) too belonged to the previous app options for Magic Leap One.
Z In addition to Disney's Lucasfilm subsidiary, Magic Leap has recruited a stable of studios and storytellers to reinvent their respective arts with Augmented Reality, including Funomena, Madefire and Andy Serkis & # 39; The Imaginarium, including Studios, Square Slice and Framestore.
And major brands are already on board to use Magic Leap One (and its future successor) as an entertainment device, including the television streaming service from AT & T, HBO's . Game of Thrones and the NBA.
Yes, the whole world is a stage. Of course, this also includes the augmented reality world.