Magic Leap has returned to the lab in the wake of mixed reviews for Magic Leap One to improve the successor to the device.
To further innovate and disseminate its physical footprint, Magic Leap has released a new version on Monday at its new Center of Excellence in Lausanne, Switzerland, which will expand the company's overall research and development capacity.
The Lausanne Center of Excellence "will focus on advancing Magic Leap's optics and photonics work for future devices," says Magic Leap's website. In addition to the location in Switzerland, similar work is being carried out at the Magic Leap Optics Centers in Plantation, Florida (headquarters of the company); Seattle, Washington; Boulder, Colorado; Sunnyvale, California; and Austin, Texas.
"The development of photonics and optics is critical to the future of Magic Leap and Spatial Computing," said Paul Greco, Senior Vice President of Hardware Engineering and Programs at Magic Leap. "We've assembled a world-class team that is excited to support the future of Magic Leap and Spatial Computing."
On Tuesday, Magic Leap gave GeekWire a look at his Seattle plant being led by the company's chief futurist, Neal Stephenson
According to the report, the Self-Contained Existence Unit (SCEU) tasked with expanding the possibilities of augmented reality content. The name "Goat Labs" is created and used for other developers because of its roots in trying to transfer Baby Goat Videos (a popular category on YouTube) to Augmented Reality.
In recent weeks, Magic Leap has faced criticism for the relatively limited field of view of its first device, with some commenting also on the device's bulky, sci-fi look. Nonetheless, Magic Leap, like its current competitors, will have multiple iteration cycles to achieve FoV enhancements and reduce its optics to a size that suits a more stylish form factor.
CEO Rony Abovitz has even officially announced this. These areas will be improved in future models. But for these future enhancements, which are even significant, the company first has to figure out how to capture the public's interest while developing these features over several years. With six facilities now dedicated to the issue of optics, Magic Leap seems to have at least a realistic chance of achieving some of these goals.