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Magic Leap Focuses on Creators & Content Before Shipping Magic Leap One «Next Reality



As Magic Leap prepares to deliver the Magic Leap One, this year the company is focusing on mentoring developers and creators to develop a content ecosystem for the Spatial Computing Platform

Registered Developers are so important to Magic Leap that they will be the first group to buy the Magic Leap One when it becomes available later this year, said Rio Caraeff, Magic Leap's Chief Content Officer, in an interview.

"It's really about the developer and the creator, it's really the heart of the earth, for me, that everything else is flourishing and growing, nothing is more important to me than building a healthy ecosystem of developers and creators," Caraeff said during one Interview with Melissa on stage Arnoldi, president of technology and operations at AT & T, during the company's recent technology and entertainment event, AT & T Shape.

To achieve this, Magic Leap has come out of its shell and become more open to the community than in the past. Magic Leap opened its Creator Portal earlier this year and started a live streaming show on Twitch.

"Magic Leap had a reputation for being a bit private and secretive and insular for a few years, but we were an R & D driven company that was just beginning to develop a product, and now we're in The next phase of the market launch, and much of it turns to our customers to help them understand and share information with developers, and also a two-way back road, so we're in the middle of this train, and my job is Making sure we have good relationships with all the developers and developers out there will make sure that someday everyone will have the opportunity to build for Magic Leap, "said Caraeff.

When it comes to content for Magic Leap, Caraeff sees a wide range of video artists, from amateurs to professional productions. Tables and spaces become the screen on which to experiment. Review

"You will have this time in that a six-year-old girl in Mumbai can pick up her phone and then capture part of her volumetric cat and then share it on Magic Leap, you'll have a bunch of user-generated content, and you'll have sixty red cameras around Taylor Swift at Madison Square Garden, and you you can let them play in your living room while you cook the dinner. "Caraeff said," The world can be my computer environment. "

In describing the potential of Magic Leap and Augmented Reality, Caraeff sees characters and AI with a realism unattainable on a flat screen, with characters that respond to the presence of users and animated avatars for Siri or Alexa Last little bit known, it's because NBA player Andre Iguodala had a similar experience when he got a preview of the Magic Leap headset last year

Image from Recode / YouTube

Creators also have a learning curve using new methods of content capture, such as volumetric light field photography and outside-in photography Carmeff points out that the process of creating content is strong different from film production, game development or even virtual reality experiences that users get from their disconnect.

"You do not want to bring too much material into my environment, and we find that the most magical experiences are those with just a little bit of digital stuff, a bit of magic, integrated into my environment," said Caraeff. "Tinkerbell flies through the room, and then land in your palm a rather powerful experience, you will not be able to get me out of my room, you can bring miracles and magic into my room. "

During the presentation, Caraeff plays Star Wars sizzle roll produced in conjunction with Lucasfilm and the screens.

Other experiences described by Caraeff include shopping apps. Users can see a new Adidas pair standing on their feet or looking at an outfit from a J.Crew catalog on a virtual avatar. Caraeff also spoke of productivity applications for healthcare professionals to study virtual patients, or architects and engineers to work on designs. not unlike the use cases of Microsoft and Meta Company.

"Gaming is interesting, but it really is communication, information, productivity, collaboration, everything I can do on the computer, and anything I can do in real life that I can do in Spatial Computing on Magic Leap So the possibilities are limitless, but the immediate applications are really everything that can benefit from integrating the digital world into my physical world, "said Caraeff.

While we know that Weta Workshop is working on a game for Magic Leap One, it's obvious that Magic Leap focuses on content and experiences unlike games for the first-generation device. This focus is geared towards previously anticipated experiences such as the NBA app and the interactive music application Tónandi from the Icelandic rock group Sigur Ros.

While he did not show the device (apart from the same stills he shared late last year), Caraeff took the opportunity to dampen expectations a bit when he was asked to describe the device and current experiences.

"It's what it is, it's not very familiar yet, but for a first-generation product, it's great to put it in the hands of developers and creators, but it's important to remember that we are at the beginning and the beginning of something new and that this is the next wave of arithmetic and what the next decade and the next generation will define, so there is much room for improvement, but you can see where we are now and we're proud of where we are. "

Do not Miss: From Immersive Comics to Interactive Music, Here's What You Can Expect to Do with Magic Leap One


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