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Home / Tips and Tricks / Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR «Next Reality

Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR «Next Reality



Now that the Magic Leap One is out in the real world, the mystery behind the company is not just a product, but it's a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?

Meanwhile, another company that has gone on record is its own AR wearable, Snapchat parent Snap, Inc., the AR version of its

Of course, Apple is working (reportedly) on smartglasses, not to mention leading the way in the mobile AR sector. So when Apple CEO Tim Cook appears on TV to talk about augmented reality,

Magic Leap's Stealth Approach to Conquering Enterprise AR Market

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and maybe valuable things are afoot. However, the same is true, the same mystery can quickly turn into not just skepticism, but outright at what may have seemed like an attempt to dupe trusting onlookers.

That is, essentially , the story of Magic Leap ̵

1; at least within the last few months. And now, with the company's first real contact with the public via the L.E.A.P. conference in los angeles behind it, the mystery is gone. And so there are a lot of the public's expectations that surround the $ 2 billion in investment devoted to the unproven startup.

Continue reading as we retrace Magic Leap's journey from the mysterious startup to its state-of-the-art market opportunity in the enterprise sector. Senseheiser's AR spatial audio headphones are now available for $ 250 …

REALITY BITES: 2018 has not been released to Snap, Inc., as it has been faced with an exodus of executives, erosion of its user-based, and a nosedive of its stock price. However, things are looking pretty good in its augmented reality lane, with more than 250,000enses submitted through its Lens Studio platform. Lens Fest, and on Monday, it announces Lens Creative Partners, a certification agency for ad agencies and content creators that makes it easier for brands to select partners for creating AR Lenses.

Snap May Ship AR-Enabled Spectacles

The augmented reality smartglasses future that Snap founder Evan Spiegel has […]

On Tuesday, just days after The departure of Snap's vice president of content, a source claims that the company is releasing a new, AR-powered version of its Spectacles wearable product by the end of this year.

Read more [more] REALITY BITES: Matt Miesnieks, founder of AR Cloud company 6D.ai and NR30 member, shared his prediction f or Apple's AR future on Twitter last Saturday. He believes that with Apple shifting towards reporting revenues per user versus device sales, the company will eventually establish a "reality operating system" that includes across multiple devices, including smart glasses, watches, iPhones, iPads, and AirPods.

Apple's Tim Cook Continues His AR Advocacy on HBO's Axios

On Sunday, Apple's CEO Tim Cook (the number one person on our NR30 list) made

Axios, Cook invited two of the site's journalists to the Apple campus to talk tech. [19659002


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