The week in AR business news began with a bang of two bombing that cast a shadow over the entire AR industry.
First, we discovered that Magic Leap was pledging its patent portfolio as collateral for a Series E development round. Second, Apple's internal presentation revealed that the long-awaited AR Wearable debut was postponed to 2022.
However, there have been some triumphant product innovations in AR's orbit, such as Snaps Proto-AR Smartglasses Spectacles 3, now on sale, and Looking Glass has launched a new holographic display that surpasses its previous efforts.
Magic Leap expands its patent portfolio to provide collateral for loans prior to the E-round
Has the magic of augmented reality faded in Plantation? Florida? This is the first question that some may face following a casual revelation over the weekend after Magic Leap, maker of the Magic Leap One, JP Morgan Chase has transferred much of its patent portfolio as collateral.
In documents received at JPMorgan Chase on August 22, a US Patent Office, which was signed on August 20, and there were massive 1
Read on for more details and what this means for the future of . Magic jump. Then read on to find out which two executives lost the company to the news about its funding issues.
REALITY BITES: After years of Facebook watching, Google is now playing the role of the poacher as it has been wooing its AR engineers and product managers. Reynold Wu, formerly head of AR Product Management at Rokid, recently joined Google as Product Manager. Wu was instrumental in the worldwide launch of Rokid Glass. Google also has an AR product called Glass. Coincidence?
Apple Product Roadmap shifts AR headset debut to 2022, a report said
Following the recent renewed enthusiasm for the arrival of Apple's long awaited AR wearables – the subject of numerous reports and rumors in recent years – – Part of this excitement can now be muted a bit. This time, however, the Apple Smartglasses news comes from Apple's own internal team and not from analysts citing unnamed sources.
At a meeting with over 1,000 employees at the Steve Jobs Theater, Mike Rockwell was Apple's vice president in charge of VR and AR initiatives unveiled the AR hardware team's product roadmap. Instead of 2020 or 2021, the CEO told his team that a disconnected AR headset would hit the market in 2022, according to a CNBC report that cites the details of the meeting.
REALITY BITES: Ubimax's HoloLens 2 is a "[as an all-in-one] XaaS solution for businesses that want to You want to use AR at your workplace without having to invest in AR hardware first. The service covers all hardware, software and services for a monthly fee of $ 200.
Snap Spectacles 3 Now Available
After its first test over three months ago, Snap Inc. has finally gotten hold of the public on its new Spectacles 3 portable device.
Limited Edition Colors Mineral ( Gold) and Carbon (Black) are equipped with a number of features that upgrade from the previous version of Spectacles.
Continue reading for our first impressions of Spectacles 3, then read on how Gucci and Kohl use Snapchat to usher in the Christmas sales season …
REALITY BITES: While North Focals First Launched on the market, Human Capable is slowly gaining momentum in the race for consumer smartglasses. The company's AR smart glasses, Norm Glasses, received the CES 2020 Innovation Awards Best of Innovation during the CES Unveiled event last week.
Looking Glass Ups Ante with Holographic 8K Display
The Next Phase of the Holographic Display is Looking Glass is determined to take charge of the prosecution.  On Tuesday, Brooklyn, New York and Hong Kong-based start-up unveiled the latest developments in its product line, the 8K Immersive Display.
We had the opportunity to personally see a preview of the Spiegelbild 8K Immersive Display . Read on to get first impressions and a look at the category compared to AR Wearables …
REALITY BITES: The cosmetics industry was an early user of Augm If marketing is a reality, industry recognition is the best innovator in the industry. This award goes to Perfect Corp.'s YouCam makeup, which recently received the "Beauty Service App of the Year" award at the 2019 Beauty Independent Innovation Awards.
Next Reality reviews every Friday the latest headlines from the financial side of Augmented and Mixed Reality. This weekly Market Reality column includes funding announcements, mergers and acquisitions, market research and the like. In previous issues of Market Reality, you'll find more news that you might have missed.