The Magic Leap team has just been given a millennium-like boost by announcing that the financial news network Cheddar is joining Magic Leap One.
Cheddar boss Jon Steinberg revealed the news in a surprise tweet early Tuesday morning. 19659002] In this tweet was a short video from the Magic Leap YouTube channel that serves as a kind of commercial for Cheddar on the Magic Leap One.
The 45 second second spot shows a single man in an apartment hanging up a record just before he hangs up his Magic Leap One and decides to get some news from Cheddar. Similar to the Helio app, users can launch 2D panels of video content that can be anywhere in your home.
Speaking of AR at home, it's worth highlighting how Cheddar and Magic Leap show the device at home is used. After the user has hung up the plate and watched a little cheddar, he walks over to another table, takes a cup of coffee, and starts to sip while he continues to watch. Then he pushes the device off his head and leaves it on the table while he goes outside.
As someone who has used the device extensively, I can confirm that the video is not unrealistic. You can actually walk around at home while accessing an app. I also had a cup of coffee while using the device. But I do not understand why advertising turns off the device as a self-contained device, rather than a mobile device that you can take to the office or a local café.
Framing the Magic Leap One as a home device that should be left in the device after use, it may appear as an unnecessary addition to your existing home entertainment system and misses the opportunity to demonstrate its portability.
Beyond Advertising It's hard to understand why Cheddar, a network that trains itself as the CNBC or Bloomberg for the generation of millennials, should promote the $ 2,300 developer-focused device to an audience, that in general is cashless and therefore adapts rather polished. ready to use devices. Perhaps that's why the ad positions the Magic Leap One next to an old turntable, underscoring that the audience has a different taste in electronics. Or maybe it's just about looking cool, which is one thing.
"In my three years running the company, I've always focused on generating revenue and transporting large systems, and I wanted to do a research and development project." Jon Steinberg, CEO of Cheddar, said Axios about the Magic Leap One Service. "I think a media company like us has to have a long-term bet."
Based on the Axios report The reason for this move from Cheddar is probably due to the fact that Magic Leap's existing live – Video messages licensed by Cheddar, an arrangement that could improve Cheddar's performance and give Magic Leap another way to demonstrate what's possible with the device.
The Report In addition, Cheddar unveils the construction of its own volumetric capture studio to enable the creation of augmented reality content.
"Many other media companies can only look to the next quarter," said Steinberg. "I'm trying to think a few years."
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